How much effort should a service business put into social marketing? I'd like to hear from business people about their results. Does it give returns or is it just a bunch of young people sharing things between themselves?
-Turn your customers into believers
-Build trust: We are in a world now where companies are expected to offer customers a personal touch. That means one on one engagement, and nothing makes that easier than social media. Not having an active account can actually damage your brand’s reputation.
-Build other sources of awareness and traffic: Don’t depend on search engine traffic! Build a more reliable online presence by diversifying your sources
-Learn about your customers: Customer statistics are easy to learn over sites like Facebook and Twitter. From basic demographics, to preferences, interests and potential tie ins to other businesses (collaboration hot right now), social media makes a great data gathering tool.
-Monitor and influence social media sentiment around your business: It is never nice to hear an insult about your business. But not even knowing it is out there is even worse. Social media gives you a chance to monitor your own reputation, and address issues the moment they creep up.
-Generate leads: The most successful call-to-action on Twitter is “Download”: Use this tip to promote your eBooks and build leads!
-Keep your eye on the competition: Don’t just monitor your own reputation, also look at the other guys. The competition (and their customers) are on social media, and you can learn a lot by watching them.