How to get Conversions

[JanviArora]

You need to test an alternative landing page if this landing page is not getting you conversions from your PPC campaign. You are getting good CTR & clicks that means your ads and keyword selection is perfect. Problem must be at landing page. Check your contact form if it's working fine and make sure it doesn't drop the leads. Also check the placement of landing page banner, contact form, CTAs as these really help in enhancing your conversions.

[Michael Anderson]

Though you have identified your targeted audience, it's time to narrow their list. Do segmentation of your audience on the basis of their engagement rate. Those who remain most of the time on your website or content, they deserve to be treated better.

When you are done with segmentation, draft ads for the highly engaged audience first. Make sure to tell them thoroughly about your ongoing offers and products. Remember, they are more likely to become your genuine customers.