How to prepare Quotation for PPC ?

Author Topic: How to prepare Quotation for PPC ?  (Read 1575 times)

Offline SiservicesTopic starter

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How to prepare Quotation for PPC ?
« on: 07-18-2014, 00:19:13 »
I was asked to prepare a quotation for a PPC campaign by my boss. As I am new to it, Its hard to understand what a quotation is and how can I prepare it for a particular set of keywords. Also, How can I calculate the total average cost to be spent on a PPC campaign? Need help as soon as possible.

Offline marinelee

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Re: How to prepare Quotation for PPC ?
« Reply #1 on: 01-13-2015, 23:41:46 »

You would simply create an average CPC...
Go to google keyword planner,select all the keywords you would like to bid on.
Then export,go to excel and highlight the cell 'suggested bid' then in the bottom right it will show you an average cpc.

With the average cpc you can then work it around two ways:
1.) Based on the amount of clicks you want.
2.) Based on the amount of budget you want to spend.

For a forecast I would generally create 3 different proposals at 3 different amounts of clicks or 3 different budgets.

Let me know if you need any more help.