How to set sitelinks in Google Adwords Campaign ?

Started by tom57757, 03-03-2012, 04:38:44

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tom57757Topic starter

Hi,

Please let me know How to set sitelinks in Google Adwords Campaign ?
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benedictccastro

The new feature is called 'ad sitelinks', and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website.

The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which campaigns get sitelinks and what those sitelinks are and where they link to. So they can be changed out as frequently as you would like.

Of course this new feature isn't available to all Adwords advertisers. Google is being fairly vague when they say their new ad sitelinks are "available to ads that meet our quality requirements", but do not go into any further detail than that.


srishti

To set sitelinks in a Google AdWords campaign, follow these steps:

1. Sign in to your Google AdWords account and navigate to the Campaigns tab.

2. Click on the name of the campaign where you want to add sitelinks.

3. Click on the Ad Extensions tab.

4. Click on the View: Sitelinks Extensions drop-down menu and select "Sitelinks Extensions."

5. Click on the "+ Extension" button.

6. In the text fields provided, enter the text for each sitelink and the URL to which each sitelink should point.

7. You can also choose whether you want the sitelink to be shown at all times or only during specified hours.

8. Click on Save.

details about setting sitelinks in Google AdWords:

1. Structure: Sitelinks are typically displayed below your ad text and provide additional links to specific pages on your website. You can create up to four sitelinks per campaign, each with a headline, description, and destination URL.

2. Relevance: To make the most out of sitelinks, ensure they are relevant to the ad and offer valuable information or options for users. This can improve the overall user experience and increase the likelihood of engagement.

3. Ad Rank: Ad Rank is determined by factors like bid amount, ad quality, and expected impact of ad extensions. If your ad rank is high enough, sitelinks may be shown with your ads. Make sure to focus on improving your ad's quality score and relevance to increase the chances of sitelinks showing.

4. Mobile Optimization: Sitelinks are also displayed on mobile devices. It's important to optimize them for mobile viewing by using shorter headlines and descriptions that fit well on smaller screens.

5. Performance Reporting: Use the Ad Extensions tab to review the performance of your sitelinks. This data can help you identify which sitelinks are driving the most clicks and conversions, allowing you to refine and optimize your campaign.

Mark Cena

The site-links ad extension shows links to specific pages on your website.
beneath the text of your ads (and in addition to the main landing page), helping customers get to what they're looking for on your site with just one click. Site-links appear in ads at the top and bottom of Google search results. You can add site-links when you create your campaign. You can edit your link text and URLs, and see how ads that contain site-links perform in the Ad extensions tab. We follow the following steps to add site-links in Google Adwords Campaign.

Step-1) In the tree view, select the campaign or ad group where you'd like to add the site-link.
Step-2) Select Ads and Extensions > Site-links.
Step-3) Click Add sitelink and choose Add sitelink or Add campaign site-link.
Step-4) Select a sitelink from your shared library.
Step-5) Click OK.

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marinelee

Hello Members,

Here I am going to teach you how to set sitelinks to Google Adwords:

In the tree view, select the campaign or ad group where you'd like to add the siteLink.
Select Ads and Extensions > SiteLinks.
Click add sitelink and choose add sitelink or add campaign sitelink.
Select a sitelink from your shared library.
Click ok.

I hope this information is useful to all.