Benefits of PPC
Reduce Costs – From proven keyword expansion and bid management techniques to ad testing and landing page optimization, SEO Inc. utilizes best of breed technology to support human expertise and deliver traffic and new customers at the most cost effective points available. Don’t hire an employee and pay for expensive technology when you can get both from us.
Maximize ROAS (Return on Ad Spend) – Working closely with their clients, our professional PPC Marketers perform extensive PPC ad testing and conversion analysis. This enables us to get more clicks per advertising dollar and to deliver the highest quality traffic.
Increase Depth of Keyword Targeting – If you have a smaller website but want to target a large amount of keywords, you will need to use PPC advertising. Organic search will only support keywords that show up on your website while with PPC you can target as many keywords as you want.
Reinforce Branding – Supplement already strong search engine rankings with PPC and you control more of the search engine results pages (SERP’s) for searches on your branded keyword phrases. Branded keywords are often inexpensive and provide excellent opportunities for testing and also for remarketing.
Remarketing – Every marketer knows that the more a potential customer is exposed to your brand and messaging over time, the more likely they will become a customer. Remarketing allows you to show ads to users who've previously visited your website as they browse the Web. Find out more about Remarketing.
Testing Capabilities – Pay per click marketing offers a tremendous opportunity for marketers to test new ideas—whether it is testing a marketing message prior to a new product launch, experimenting with offers or price points, or just improving an existing PPC campaign. Read more about PPC Ad Testing
Increase Organic Click-Through Rates – We have seen that when pay per click is done in conjunction with a strong SEO campaign, PPC ads can be used to reinforce the keywords that rank organically.
Local to Global Exposure – One of the best PPC benefits is the ability to choose where your ads are served by geography. If you are large or small and want to grow, PPC allows you to target new geographic or demographic markets. It doesn’t matter if you have a small local business or if you are major global brand; PPC has benefits for all types of companies of all sizes.