I recently inquired with a website that I was interested in advertising on. He sent over his "media kit" that boasted traffic stats as follows..
Page views: 1,938,956
Number of visits: 224,049
Unique visitors: 92,394
So, this guy is claiming over 3,000 unique visitors per day! Which is a pretty bold claim. Had he not "jumped the shark" with these stats I may have never questioned it. But after doing some following up, I can't find a single external website traffic metric to substantiate that this website is even getting minimal traffic. Heck, my site that I'm trying to advertise has him beat in Alexa, AHREFS, MOZ, and seomastering.com's tools. I realize that these things are not really all too accurate with specifics, but between those claims and what these traffic services reflect - the disparity is so great that something just doesn't add up. He only ranks in google serps because his domain itself is keyword rich, other than that he doesn't have a great SEO situation.
The site is Chicagolandradioandmedia.com
Check into it and let me know what you guys think. I'd be interested in hearing some other opinions, because believe it or not I'd actually like to advertise there because it's well targeted for an audience I'd like to have. But his advertising prices are reflective of a website with the traffic as he claims it to be, but I don't know if it's legitimate..