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PPC Management

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PPC management is where a marketer (or team of marketers) oversee a company's entire PPC ad strategy and budget. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency. ... These can include Google Ads, Bing Ads, display networks and even social media advertising.

Pay-per-click (PPC) management is the process of monitoring and managing a company's PPC advertising costs. This will often lead to purchases and plans while minimizing overall costs. This can be done by an e-dealer, a vendor, or a dedicated special company that can be hired to manage PPC purchases on their behalf.

PPC management is a commonly developed technique where perfect optimization is not possible but is still a noticeable objective.


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