Is PPC beneficial for website ?

[jandesigner1]

There is no benefit of PPC for website in terms of SEO as both are different mediums but if your question is regarding lead generation then of course it is a good option for quick lead generation through your website but again if your website is informative and professional.

[RH-Calvin]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.