optimizing a website

[spyindia12]

These are following steps to be followed while optimizing a website:
•   First of all we will interview webmaster or website owner to congregate relevant information, goals and website's purpose.
•   Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
•   Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, "alt" attributes and META tags (Meta Title, Meta description & Meta Keyword).
•   Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
•   Analyzing website navigation.
•   Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
•   If required, making recommendations for modifications in website as well as its each and every page and so on....

[webcreations]

Three basic steps to optimizing a website:
(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.
(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.
(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.

[Mellisa Smith]

Some more aspects for onpage optimization :

Link structure.
To avoid duplication make use of rel="canonical " attribute, 301 redirection wherever necessary.