Adwords and campaign metrics

[Fermina Oropeza]

Anyone here used AdWords before? What campaign metrics did you look at?

[Maine Richards]

I haven't tried Google AdWords though the way it works is simple. It is a paid advertising or pay per click (PPC) advertising on Google wherein people use keywords (or search terms) to search for specific products and services, if the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results and when people click on your ad, they’ll go to your website to learn more or buy.

[wellliving]

Top 5 Google AdWords Metrics
1. Cost per conversion
2. CTR - Click Through Ratio
3. QS - Quality Score
4. CPC - Cost Per Click
5. CR - Conversion Rate

[Fermina Oropeza]

Thanks! You may try and read this option as well. Good luck!