Are Keywords Relevant to SEO in 2015?

Author Topic: Are Keywords Relevant to SEO in 2015?  (Read 3640 times)

Offline danielnashTopic starter

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 6
  • Posts: 86
  • Karma: 0
  • Gender: Male
    • WordPress Development
Are Keywords Relevant to SEO in 2015?
« on: 04-29-2015, 01:13:38 »
Are Keywords Relevant to SEO in 2015?
Our digital marketing agency has been seeing the decline of the keyword over the past couple of years. With successive Google updates and changes to their search philosophy, it simply isn’t as easy as putting keywords you want to rank for in your website content.

Google’s algorithms are growing ever more sophisticated as they move towards making sure users are getting the results they want. In light of this, the importance of onsite optimisation for your search rankings continues to grow.


Placement over prevalence
Keywords still have some importance for Google. Without words, Google can’t actually determine what your website is about when it crawls your page. But it’s not about how often keywords occur anymore.

Now, where you place your keywords matters more than frequency. The way Google analyses your pages involves breaking them down into components, with factors like the header and meta information of the highest priority in informing Google of what you do.

Thus, placing keywords in these high-priority areas will help your SEO efforts far more than stuffing keywords into your copy.


Optimise for meaning
Google is getting scarily smart. It isn’t just pulling keywords from your site anymore – it’s actually attempting to interpret them and use that interpretation to understand what your business does.

That means it doesn’t really matter what specific words you use on your website – if phrases mean the same thing Google will rank you for that meaning rather than the words.

The key takeaway here is that you should be thinking about optimising your site for a meaning – not for keywords.


Google search is semantic
Here’s another aspect of Google’s growing intelligence. When you make a search on Google, it’s no longer breaking down the keywords you use. Rather, it’s looking at the overall meaning of your search query.

So when you search for “cheap salsa classes in London,” Google doesn’t consider the individual keywords “cheap,” “salsa,” “classes,” and “London,” and give you results about spicy condiments. Rather, it gives you results for cheap dance classes in London – because it’s interpreted the meaning behind your entire query, and what it means together, rather than individual keywords.


Your structure has to be up to scratch
The overall structure of your site has to be strong. Google rewards good structure with better rankings for two reasons – it aids in the user experience when they visit your page, and because it makes it easier for Google to find what it’s looking for when it analyses it. So adhering to the traditional website structure preferred by Google – with page headers, body, footers, as well as overall website features like a sitemap – is good practice for SEO (and for your user experience).


Speed and security are key
Aside from matters of content, speed and security play a part in your ranking. Sites that lag aren’t ranked as highly by Google, but if you have SSL encryption you’ll receive a rankings boost.

It’s important to understand that keywords do still matter, and you should have some idea of the keywords you want to target. But increasingly, the way they’re interpreted by Google is organic and meaning-based, rather than simply taking the keywords you use at face value.


Offline danielsebastian

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 30
  • Karma: 0
Re: Are Keywords Relevant to SEO in 2015?
« Reply #1 on: 05-07-2015, 06:07:20 »
Yes, you are right. It is important to use keywords in meta tags and header for improving search engine ranking. Thanks for sharing this useful information.

Offline emiley bailey

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 14
  • Karma: 0
    • MMF Infotech Technologies Pvt Ltd
Re: Are Keywords Relevant to SEO in 2015?
« Reply #2 on: 05-08-2015, 02:25:28 »
Keywords are important because it helps Google to make a path for your users and your websites and correct use of keywords attract correct visitors and maximize the possibility of conversions.

Offline samarkajinkya

  • Trade Count: (0)
  • Full Member
  • ***
  • Thank You 2
  • Posts: 133
  • Karma: 0
  • Gender: Male
    • Creative Digital Marketing Agency Mumbai
Re: Are Keywords Relevant to SEO in 2015?
« Reply #3 on: 05-12-2015, 07:37:57 »
Hey bro, nice says

Checked all the points & all are very well mentioned in brief.

Keywords are really showing very important part in seo.

Offline samyakonline

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 39
  • Karma: 0
  • Gender: Male
    • SEO Services - Samyak Online Services
Re: Are Keywords Relevant to SEO in 2015?
« Reply #4 on: 06-10-2015, 20:59:00 »
Sure, Keywords are relevant to SEO in 2015 and will remain so in future also. The proper use including selection and placement in website and web content is critical. ONPage optimization is the first step any SEO plan.
SEO Company in India..!! http://www.samyakonline.net


Offline Harish

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 1
  • Posts: 51
  • Karma: 0
  • Gender: Male
    • Modular Kitchen in Chennai
Re: Are Keywords Relevant to SEO in 2015?
« Reply #5 on: 06-30-2015, 03:49:20 »
Yes keywords will always be relevant to SEO. In addition if you keep proper usage of synonyms, they will be highlighted also along with major keywords.

Offline DigitalSuccessAgency

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 14
  • Karma: 0
    • Digital Success Agency
Re: Are Keywords Relevant to SEO in 2015?
« Reply #6 on: 06-30-2015, 05:24:56 »
I agreed with the folk, keywords are really quiet important in SEO, hence the placement of your keywords matters far more than their frequency.

Offline vishistsingh

  • Trade Count: (0)
  • Full Member
  • ***
  • Thank You 2
  • Posts: 127
  • Karma: 0
  • Gender: Male
  • Seo Company In India
    • Seo company In India
Re: Are Keywords Relevant to SEO in 2015?
« Reply #7 on: 07-07-2015, 06:25:30 »
The keyword play important role in SEO because It helps to provide perfect and relevant links on search engine for a related Searched keyword. It's always improve your web page ranking and increase more traffic towards the website.

Offline cwvps

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 2
  • Posts: 50
  • Karma: 0
    • Cheap Windows VPS
Re: Are Keywords Relevant to SEO in 2015?
« Reply #8 on: 07-07-2015, 10:30:39 »
So, keywords are still important, but this is overall good news. It means you can actually concentrate more on the value of your article. You don't have to go over and over again SEO checking it, right?
Get A Cheap Windows VPS/RDP at CheapWindowsVPS.com


Offline searchcandy

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 2
  • Posts: 40
  • Karma: 0
  • Gender: Male
  • SEO Consultant
    • Search Candy
Re: Are Keywords Relevant to SEO in 2015?
« Reply #9 on: 07-07-2015, 18:59:12 »
Great article OP. I do still think keywords are very important, but you make some very valid points. I certainly avoid focusing too much on keywords, but still take them into account in a lot of ways.

 

Related Topics

  Subject / Started by Replies Last post
1 Replies
3745 Views
Last post 08-17-2012, 23:37:21
by ljennifer012
4 Replies
2150 Views
Last post 02-24-2013, 07:53:52
by gilbertholdings
0 Replies
811 Views
Last post 01-11-2013, 01:34:57
by WooHoo
1 Replies
2447 Views
Last post 05-27-2014, 12:05:51
by mts
0 Replies
980 Views
Last post 12-19-2014, 04:27:08
by tailoredsolutions