best on page factors

Started by sandyrobert, 09-12-2013, 08:08:35

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sandyrobertTopic starter

here are the important on page factors we need to focus when we are going to On Page SEO

1.Title, keywords and Meta description tags

3. Url structures

3 Alt Tags

4 Site Map

5. Mobile Optimization

thanks
sandy
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expertSEO

Things in On-page which can actually be considered to make SEO effective:

Meta Title
Meta Description
Meta Keywords
Authorship
Google Analytics script
Google Webmaster code
Sitemap
Rss
Image optimization etc.
Contact form on every page.
Expert Training Institute
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samfrank

•   Execute Meta Description Tags with 65 -70 character
•   H1/H2/H3 Tags implementation on important headings in the website.
•   Implementing alternative texts to links and images.
•   Giving links to important keywords in the internal pages of the website.
•   Optimizing URL structure and making it search engine friendly.
•   Revamping the content and ensuring that it is of high quality.
•   Checking keywords density in the content of the website and implementing keywords if required in the content.
•   Creating Google sitemaps and sitemaps for other search engines.

samfrank

The on-page SEO method starts with pick up relevant keywords with through research and analysis online. After that below mentioned on page SEO efforts are implemented on the website:-

•   Execute Meta Description Tags with 65 -70 character
•   H1/H2/H3 Tags implementation on important headings in the website.
•   Implementing alternative texts to links and images.
•   Giving links to important keywords in the internal pages of the website.
•   Optimizing URL structure and making it search engine friendly.
•   Revamping the content and ensuring that it is of high quality.
•   Checking keywords density in the content of the website and implementing keywords if required in the content.

RH-Calvin

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization


sangbk

#5
On-page factors are elements on a webpage that directly affect its search engine ranking. Here are some of the best on-page factors to consider for optimizing a webpage:

1. **High-Quality Content**:
   - Provide valuable, informative, and well-written content.
   - Ensure content is relevant to the topic and meets user intent.

2. **Keyword Optimization**:
   - Use relevant keywords naturally in the title, headings, and throughout the content.
   - Avoid keyword stuffing; focus on user experience.

3. **Title Tag**:
   - Create a unique, descriptive title tag (50-60 characters) that accurately reflects the content.

4. **Meta Description**:
   - Write a concise, compelling meta description (150-160 characters) that encourages clicks.

5. **Header Tags**:
   - Organize content using appropriate header tags (H1, H2, H3, etc.) to create a clear hierarchy.

6. **URL Structure**:
   - Keep URLs short, descriptive, and include relevant keywords.
   - Use hyphens to separate words.

7. **Internal Linking**:
   - Link to relevant pages within your website to improve navigation and distribute link equity.

8. **Image Optimization**:
   - Use descriptive alt tags for images to provide context for search engines and improve accessibility.

9. **Mobile-Friendliness**:
   - Ensure your website is responsive and provides a good user experience on mobile devices.

10. **Page Speed**:
    - Optimize images, minimize code, and use caching to improve loading times.

11. **Schema Markup**:
    - Implement structured data to provide additional context to search engines about your content.

12. **User Experience (UX)**:
    - Ensure easy navigation, clear calls-to-action, and a clean, visually appealing design.

13. **SSL/HTTPS**:
    - Use a secure connection to protect user data and improve trustworthiness.

14. **Social Sharing Integration**:
    - Add social sharing buttons to encourage users to share your content.

15. **Engagement Metrics**:
    - Aim for longer dwell times, lower bounce rates, and higher click-through rates.

16. **Content Length**:
    - Longer, in-depth content often performs better in search results, but it should maintain quality and relevance.

17. **Keyword Research**:
    - Conduct thorough keyword research to identify the most relevant and high-traffic keywords for your content.

18. **Content Formatting**:
    - Use bullet points, numbered lists, and formatting to make your content scannable and easy to read.

19. **Page Headings**:
    - Utilize the H1 tag for the main title and H2/H3 tags for subheadings to structure content logically.

20. **Outbound Links**:
    - Include authoritative outbound links to reputable sources to provide additional context and credibility.

21. **Canonical Tags**:
    - Implement canonical tags to avoid duplicate content issues, especially on e-commerce or news websites.

22. **Robots.txt**:
    - Use a robots.txt file to control which pages search engines can crawl and index on your site.

23. **XML Sitemap**:
    - Create and submit an XML sitemap to help search engines discover and index your pages efficiently.

24. **Page Descriptions**:
    - Write unique descriptions for each page that accurately summarize its content.

25. **Mobile-Friendly Design**:
    - Ensure that your website is designed for mobile-first indexing as Google primarily uses the mobile version for ranking.

26. **Page Categories and Tags**:
    - Use categories and tags (if applicable) to organize and group related content together.

27. **User Reviews and Ratings**:
    - If relevant, incorporate user-generated reviews and ratings for products or services.

28. **Local SEO Elements**:
    - For local businesses, optimize for local search by including location-specific keywords, NAP (Name, Address, Phone) information, and creating a Google My Business profile.

29. **Content Updates**:
    - Regularly update and refresh older content to keep it relevant and up-to-date.

30. **Social Proof**:
    - Showcase social proof elements like testimonials, case studies, or endorsements to build trust.

31. **Accessibility**:
    - Ensure your website is accessible to all users, including those with disabilities, by following accessibility guidelines (e.g., WCAG).

32. **Security Measures**:
    - Implement security measures such as a web application firewall (WAF) and regular security audits to protect your website from threats.

33. **Content Originality**:
    - Ensure that your content is original and not duplicated from other sources. Duplicate content can negatively impact your SEO.

34. **Keyword Placement**:
    - Place your primary keywords near the beginning of your content, in the first paragraph if possible, to signal relevance to search engines.

35. **Keyword Variations**:
    - Use variations of your target keywords to capture a broader range of search queries and to avoid keyword stuffing.

36. **LSI Keywords**:
    - Include Latent Semantic Indexing (LSI) keywords—related terms and phrases that help search engines understand the context of your content.

37. **User Intent Optimization**:
    - Align your content with the specific intent behind search queries, whether it's informational, transactional, or navigational.

38. **Content Engagement**:
    - Create engaging content that encourages users to stay on your page, interact with your content, and share it with others.

39. **Multimedia Elements**:
    - Enhance your content with multimedia, such as images, videos, infographics, and interactive elements.

40. **Page Load Speed**:
    - Optimize your website's loading speed to improve user experience and SEO ranking. Compress images, use content delivery networks (CDNs), and minimize unnecessary code.

41. **Structured Data**:
    - Implement schema markup to provide structured data to search engines, helping them understand your content better and potentially displaying rich snippets in search results.

42. **User-Generated Content**:
    - Encourage and moderate user-generated content, such as comments, reviews, and forums, to boost engagement and add fresh content.

43. **Social Signals**:
    - Integrate social media sharing buttons to make it easy for users to share your content on their social networks.

44. **Geotargeting**:
    - If your business serves specific geographic areas, optimize your content for local SEO by mentioning your location and using local keywords.

45. **Mobile Usability**:
    - Prioritize mobile usability and ensure that your website is mobile-responsive and offers a seamless mobile experience.

46. **Breadcrumb Navigation**:
    - Implement breadcrumb navigation to help users and search engines understand the structure of your website.

47. **404 Error Pages**:
    - Create custom 404 error pages with helpful information and links to guide users back to your site's main content.

48. **Content Expiry Dates**:
    - If your content has a shelf life (e.g., news articles), include publication and expiry dates to indicate freshness.

49. **A/B Testing**:
    - Experiment with A/B testing to optimize elements like headlines, call-to-action buttons, and layouts for improved user engagement.

50. **Analytics and Monitoring**:
    - Use tools like Google Analytics and Google Search Console to track and analyze your website's performance and make data-driven SEO decisions.

51. **Content Silos**:
    - Organize your website content into thematic silos or categories to improve internal linking and topical relevance.

52. **Voice Search Optimization**:
    - Optimize your content for voice search by using conversational language and answering common voice search queries.

53. **Featured Snippets**:
    - Structure your content to target featured snippets, which often appear at the top of search results and can boost your visibility.

54. **Canonical URLs**:
    - Specify canonical URLs for pages with similar content to avoid duplicate content issues and consolidate ranking signals.

55. **User-Generated Reviews**:
    - Encourage user reviews and ratings for products and services, which can appear in search results and influence click-through rates.

56. **Authoritative Outbound Links**:
    - Link to authoritative sources when necessary to provide additional context and credibility to your content.

57. **Keyword Cannibalization**:
    - Avoid targeting the same keyword on multiple pages of your website, as it can confuse search engines and dilute rankings.

58. **Content Pruning**:
    - Periodically review and update old or low-quality content, and consider pruning or consolidating it to improve overall site quality.

59. **Knowledge Base or FAQ Sections**:
    - If relevant, include a knowledge base or FAQ section to provide answers to common questions related to your niche.

60. **Long-Form Content**:
    - Consider creating long-form content, such as comprehensive guides or in-depth articles, to establish authority and attract backlinks.

61. **Breadcrumb Schema**:
    - Implement breadcrumb schema markup to enhance the appearance of breadcrumbs in search results.

62. **HTTPS Security**:
    - Ensure your website uses HTTPS to provide a secure browsing experience, as Google considers it a ranking factor.

63. **Content Syndication**:
    - If you syndicate content on other platforms, use canonical tags to attribute the original source to your website.

64. **XML Sitemap Updates**:
    - Regularly update your XML sitemap to reflect changes in your website's structure and content.

65. **Content Accessibility**:
    - Make sure your content is accessible to users with disabilities by following web accessibility standards (e.g., WCAG).

66. **Social Media Integration**:
    - Integrate social media profiles and encourage sharing to increase your content's visibility and reach.

67. **Local Business Structured Data**:
    - For local businesses, implement structured data for local business information to enhance local search visibility.

68. **Influencer Collaborations**:
    - Collaborate with influencers in your niche to promote your content and gain exposure.

69. **Page-Level Analytics**:
    - Analyze the performance of individual pages to identify strengths and weaknesses in your content strategy.

70. **Content Versioning**:
    - For content that may change over time, consider implementing versioning to preserve historical versions and improve transparency.

71. **Content Interlinking**:
    - Create a network of internal links between related pages on your website to enhance user navigation and improve search engine crawling.

72. **Content Delivery Networks (CDNs)**:
    - Use a CDN to distribute your website's content across multiple servers globally, reducing server load and improving page load times.

73. **In-Depth Research and Citations**:
    - Conduct thorough research and include citations and references when appropriate to boost your content's credibility.

74. **Custom 404 Error Page**:
    - Design a custom 404 error page that provides helpful information and guides users back to your site's main content.

75. **Hreflang Tags**:
    - Implement hreflang tags to indicate language and regional targeting if your website serves an international audience.

76. **Social Media Meta Tags**:
    - Utilize Open Graph and Twitter Card meta tags to control how your content appears when shared on social media.

77. **User Behavior Analysis**:
    - Analyze user behavior on your website using tools like heatmaps and user session recording to identify areas for improvement.

78. **Local Business Reviews**:
    - Encourage and manage online reviews on platforms like Google My Business, Yelp, and industry-specific review sites.

79. **PDF Optimization**:
    - If you have PDF documents on your site, optimize them for search engines by including descriptive titles, alt text for images, and links back to your site.

80. **Voice Search Schema Markup**:
    - Use voice search-friendly schema markup to provide structured data that voice assistants can easily understand.

81. **Dynamic Content Loading**:
    - Implement lazy loading for images and other non-essential content to improve page load times, especially on longer pages.

82. **User-Generated Content Guidelines**:
    - If your site allows user-generated content, establish clear guidelines to maintain quality and avoid spam.

83. **Content Gap Analysis**:
    - Identify gaps in your content by analyzing competitor websites and creating content that addresses topics they may have missed.

84. **Featured Image Optimization**:
    - Optimize featured images for social media sharing by using the correct dimensions and aspect ratios.

85. **Web Stories**:
    - Consider creating web stories (visual, short-form content) to engage users and potentially appear in Google's web stories carousel.

86. **Structured Snippets**:
    - Utilize structured snippets to provide additional information in search results for specific types of content, such as events or products.

87. **Content Shareability**:
    - Craft content that's highly shareable by including compelling visuals, informative infographics, and share-worthy quotes.

88. **HTTPS Security Headers**:
    - Enhance website security by implementing security headers, such as Content Security Policy (CSP) and HTTP Strict Transport Security (HSTS).

89. **Content Lifecycle Management**:
    - Develop a content lifecycle management strategy to ensure timely updates, archiving, or retirement of outdated content.

90. **Content Promotion Strategy**:
    - Develop a plan to promote your content through various channels, including social media, email newsletters, and outreach to influencers and industry websites.

91. **Keyword Tracking and Monitoring**:
    - Use keyword tracking tools to monitor your keyword rankings over time and adjust your content and optimization efforts accordingly.

92. **Content Collaborations**:
    - Collaborate with other websites or content creators in your niche for guest posting opportunities or co-authored content to increase your reach and authority.

93. **Structured Content**:
    - Implement structured content formats, such as lists, tables, and FAQs, to make your content more user-friendly and appealing to search engines.

94. **Rich Media Embeds**:
    - Embed rich media elements like YouTube videos, podcasts, and interactive maps to enhance your content's depth and appeal.

95. **Content Experiments**:
    - Conduct A/B tests on various elements of your content (e.g., headlines, images, call-to-action buttons) to determine what resonates best with your audience.

96. **Mobile App Deep Linking**:
    - If you have a mobile app, implement deep linking to connect app content with your website, enhancing user experience and discoverability.

97. **Content Versions and History**:
    - Maintain a version history for your content, allowing users to access previous versions and track changes over time.

98. **Content Calendar**:
    - Create a content calendar to plan and organize your content production and publishing schedule, ensuring consistency and relevance.

99. **Email Capture Forms**:
    - Incorporate email capture forms strategically to build your email subscriber list for content promotion and marketing.

100. **Localized Content**:
     - Tailor your content to specific local audiences by creating location-specific landing pages or content that addresses local interests and needs.

101. **Semantic SEO**:
     - Leverage semantic SEO techniques by using synonyms, related keywords, and contextually relevant terms to provide a more comprehensive understanding of your content to search engines.

102. **Link Quality and Outreach**:
     - Focus on building high-quality backlinks from authoritative and relevant websites through outreach, partnerships, and content promotion.

103. **Conversion Rate Optimization (CRO)**:
     - Implement CRO strategies to improve the conversion rate of your website, turning visitors into customers or leads.

104. **User-Generated Content Moderation**:
     - If you allow user-generated content, have a robust moderation system in place to filter out spam and maintain a high-quality user experience.

105. **Browser Compatibility**:
     - Ensure your website functions and appears correctly across various web browsers to prevent user frustration.

106. **Legal Compliance**:
     - Ensure your website complies with relevant legal regulations, such as GDPR for data protection or ADA for web accessibility.

107. **EAT (Expertise, Authoritativeness, Trustworthiness)**:
     - Build your website's EAT by establishing yourself as an expert, demonstrating authority in your field, and fostering trust through quality content and user experiences.

108. **Community Building**:
     - Foster a community around your content by engaging with comments, forums, or social media interactions, promoting user involvement and loyalty.

109. **User Intent Analysis**:
     - Continuously analyze user intent and adapt your content to align with what users are searching for and expecting from your website.

Shikha Singh

Use high quality content
insert your keywords into the first 50 words
have a keyword density at least 1%
word your title tags carefully
include your keywords on your internal links
use H1 tags and use them well.

pcoptimizer

1. keyword research
2. Meta tag
3. heading tag
4. url structure
5. site map generation
6. image sitemap generation
7. robot.txt
8. ogy tags
9. content creation
10 . add keyword into heading tag
newbielink:http://swiftpcoptimizer.com [nonactive] | newbielink:http://swiftpcoptimizer.com [nonactive] | newbielink:http://swiftpcoptimizer.com [nonactive] |
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Brucey

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Title Tag

Title tags are the second most important on-page factor for SEO, after content. You can read more information about title tags here.

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.


SEO.Ninja

Hi,
Most Important ON Page Factors are:

1. Check Canonical Issue in URL
2. Meta Title
3. Meta Description
4. Meta Keywords
5. Keyword Prominence, Frequency, Proximity
6. Outbound Links
7. Image SEO (Alt Tag)
8. Heading Tag
9. Broken Lining
10. Keyword Density
11. Robots.txt
12. Sitemap
13. Website Speed
14. URL Slug / URL Structure