Seo Forum

Search Engine Optimization => SEO Basics => Topic started by: danielnash on 06-23-2015, 02:24:55

Title: Bounce Rate & Exit Rate
Post by: danielnash on 06-23-2015, 02:24:55
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site.

EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.

Bounce Rate for a page
1.   Bounce Rate is the percentage of visitors who exit your site from the landing page itself without navigating any further.
2.   A “Bounce” is a single-page visit to your website. Bounces are always one page sessions.

For example, visitor lands on your homepage and leaves your site without visiting any other pages on your website – that’s a “Bounce”.

Exit Rate for a page
1.   Exit Rate the percentage of visitors exiting or leaving your site from a particular page on your site.
2.   Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page on the site.

Calculations of Bounce and Exit rates
• Bounce Rate is calculated by taking the total number of Bounces (to your website or a set of pages, depending on what you’re looking at), and dividing it by the total number of Visits (to your website or a set of pages, depending on what you’re looking at).
• Exit Percentage is calculated by taking the total number of Exits, and dividing them by the total number of Pageviews (Not Visits – Pageviews)

Some notes
Percentage of Exits happened from this page / this set of pages”, without separating visits that Bounced from visits that did not Bounce. It’s impossible to draw any conclusions or formulate any hypotheses from this, as you can from the Bounce Rate metric.

Keep in mind that, a visitor to your website ultimately has to leave your website.
So, I would recommend for you to pay close attention to your Bounce Rate.

Examples
1.   Bounce rate = 100%, Exit rate = 25% for a page. How is it possible?

Imagine you have 600 visits to the page.

Group 1 – 100 visits are from google search engine, that means this page is a landing page in this case.
Group 2 – 500 visits from visitors who visited this page after visiting other pages of your site.
These two groups are totally different groups of visitors.

Then, all 100 visitors form the first group exited your site after visiting the page. So bounce rate is 100%.

Doing some math, we get exit rate = (100+50) / 600 * 100% = 25%
Title: Re: Bounce Rate & Exit Rate
Post by: Talukdar on 06-23-2015, 10:52:51
Nice and informative post. Thanks a lot for sharing such an useful and informative post.
Title: Re: Bounce Rate & Exit Rate
Post by: nancyisabell on 06-24-2015, 01:41:45
Bounce Rate is the rate of guests that visit a page on your site and don't visit whatever other pages. For instance somebody may come into a page through an internet searcher and after that go to another website without going to any of your different pages

The Exit Rate then again is the rate of individuals who have left the page yet would have already gone by different pages. The make sense of is worked by the rate of guests that leave your site from a page taking into account the quantity of visits to that page.
Title: Re: Bounce Rate & Exit Rate
Post by: TomClarke on 09-08-2016, 07:17:52
Thank you for giving this detailed description og the bounce rate and exit rate. I think that it is very useful for many people!
Best regards!
Title: Re: Bounce Rate & Exit Rate
Post by: SEO.Ninja on 09-09-2016, 03:03:34
Hi Danielnash,
Thanks for share a very useful informative post, you describe Bounce Rate and Exit Rate in details anybody understand easily.
Title: Re: Bounce Rate & Exit Rate
Post by: RH-Calvin on 09-14-2016, 23:34:39
Exit rate is the percentage of visitors who leave your website from a specific page. This has to be beyond the landing or home page, and every page on your website has its own exit rate. Bounce rate is the percentage of users who leave your website from the landing page itself.
Title: Re: Bounce Rate & Exit Rate
Post by: gurujeet on 09-15-2016, 04:02:29
For all page views to the page, Exit Rate is the percentage that was the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that was the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.