How to Get More Traffic from Pinterest?

[Reynolds Riser]

Pinterest defines itself as "an online pinboard". It's a place where you pin (mostly) images and other stuff you find interesting and share them with the world. Similarly to the other social networks, you follow people and have followers. Also, other users can repin your pins, thus spreading the word.

1. Use High Quality Images
2. Post in Series.
3. Increase your followers by adding the boards and sending the request to your community related friends.
4. Write Interesting and Meaningful descriptions.
5. Repin interesting stuff.
6. Use videos, Slides along with good images
7. Pin it with sharp quote like maintain the better understanding to each-other.

[matthewkevin]

Pinterest is a visually-focused social media platform that can be an effective source of traffic for your website. Here are some strategies to help increase your Pinterest traffic:

Optimize Your Profile: Make sure your profile is complete, professional and optimized with relevant keywords. Use a business account for access to more features, such as analytics. Also, verify your website with Pinterest to add credibility.

Create Valuable Content: Create high-quality pins that provide value to your audience and inspire them to click through. Your content should be clear, compelling, and should resonate with your target audience.

Quality Images: Pinterest is a visual platform, so always use high-quality, stunning images. Vertical images tend to perform better on Pinterest. Use text overlay on images to give context to your pin.

Keywords and Hashtags: User Pinterest's search bar to find keywords related to your content, including them in your pin titles and descriptions. Although Pinterest's use of hashtags is different from platforms like Instagram, you can still use relevant ones to help classify your content.

Use Rich Pins: Rich pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.

Create Infographics: Infographics are massively popular on Pinterest. If it fits your content, consider creating informative and eye-catching infographics.

Consistent Pinning: Regularly posting new material helps elevate your pins in Pinterest's algorithm, increasing your visibility. Consistency and volume matter.

Engage with Others: Remember, Pinterest is a social network. So, engage with others by commenting on their pins, answering comments on your pins, and pinning others' content that your audience might also appreciate.

Pin Strategically: Use your analytics to find out when your audience is most active and try to pin during those times. Also prioritize pinning new content before repinning existing content.

Create Boards with Relevant Keywords: When creating your boards, make sure to name them with keywords relevant to your content. This will not only make it easier for users to find your content but also helps with search engine optimization.

Use a Call to Action (CTA): Encourage users to click-through to your site with a call to action. This could be as simple as "Click through for more information" or "Find more tips on our website."

Promote Your Pinterest Account: Share your Pinterest account on other social media platforms like Facebook, Twitter, LinkedIn, and Instagram to increase your followers. Also, include 'Pin it' buttons on your website so visitors can easily pin your content.

Join Group Boards: Group boards can be a great way to reach more people. Find relevant ones in your niche and request to join. Once accepted, you can pin your content to these boards. The larger the board's following, the more exposure your pins will get.

Pinterest Ads: Like other social networks, Pinterest also allows you to run targeted ad campaigns. You can consider using Promoted Pins to reach a larger audience.

Creating Shop the Look Pins: If you are an ecommerce business, Shop the Look can be very useful. These pins allow users to find and buy products in your pins directly.

Creating Video Pins: Video content on Pinterest drives sales—people are 2.6x more likely to make a purchase after viewing a brand's video content on the platform. Consider creating video pins, but make sure they are visually appealing even without sound as videos autoplay on mute in Pinterest's feed.

Creating Story Pins (only in some countries): Similar to Instagram stories, these are made up of multiple pages of images, videos, descriptions, and links. Story pins provide another unique way to share engaging and interactive content.

Track Analytics: Pinterest provides an analytics tool for business accounts. Watch this closely to discover what kinds of content are resonating with your audience in terms of pins, repins, and clicks, and adapt your strategy accordingly.

Optimize For SEO: Pinterest, like Google, is a search engine. Therefore, the better your SEO strategy is for your content, the better visibility you'll receive.

Seasonal and Trending Topics: Timeliness is key on Pinterest. Pinners often use the platform for ideas and inspiration for upcoming holidays and events, so tailor some of your content to seasonal and trending topics.

Tutorial Pins: Instructional pins tend to be popular, as Pinterest is a platform many people go to learn something new. How-tos and step-by-step guides in the form of images or infographics can drive substantial traffic.

Host Contests: Contests are a unique way to increase your audience. Make sure they're in line with Pinterest's guidelines. You can ask participants to repin a specific pin, follow your account, or use particular hashtags.

Customize Pin Designs: Your pin should stand out among thousands of others. Unique designs/prompts can attract users' attention. Experiment with your designs and try out different templates till you find what works best for your audience.

Inspirational Quotes: People love motivational and inspirational quotes. If it aligns with your brand, consider creating visually pleasing quote pins.

Collaborate with Influencers: Partner with bloggers or influencers in your industry. They can help your brand get more exposure. Running a collaboration board is a good start.

Pinterest Trends Tool: Pinterest has a tool called "Pinterest Trends" that can help you understand recent search behavior. Using it to hook into trending topics will increase the chance of your pins being seen and clicked on.

Pin Descriptions: Don't neglect the description box. A good description with relevant keywords encourages users to click on your pin and also helps SEO.

Test and Retest: Run A/B tests to determine the best content for your brand. Test different types of images, headlines, pin descriptions, and see what performs best for engagement and driving traffic.

Follow Other Relevant Users: Engage with and follow other relevant users/brands in your industry. This will help increase your visibility, and they might follow back and engage with your content in return.

Offer Exclusive Content: Offer content that's only available through your pins. This exclusivity can incentivize users to click through to your page.

Use Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on the Pin. There are four types of Rich Pins: product, recipe, article, and app. Use the one that best suits your content.

Curate Content: while creating original content is great, you don't need to limit your Pinterest activities to solely your content. Curating relevant content can help to build a broader and more engaging Pinterest profile.

Webinar Promotion: Pinterest can be a strong channel to promote webinars or live workshops. Create visually appealing pins to promote these events, remebering to include the date and time of the webinar.

Behind The Scenes Pins: Showing what happens behind the scenes in your business can be a great way to engage your audience. It adds a personal touch to your brand and people generally respond well to it.

User-Generated Content: Encourage your followers to take pictures of themselves using your products and then pin those pictures. It's a fantastic way to involve and engage your followers, but also provides social proof which can increase your products' reach.

Pinterest Communities: Participate in or create your own Pinterest communities. This is a relatively new feature where people with shared interests can interact with each other.

Use Vertical Pins: Since Pinterest is a visually-based platform, it's important to use images that stand out. Vertical images take up more screen real-estate, garnering you more attention.

Consistency is Key: Pin consistently. It does not mean you have to spam your followers with 20 pins at once. Instead, spread them out throughout the day.

Host a "Pin It to Win It" Contest: Contests where the users have to pin an image and get the most likes or repins can cause a lot of people to add and share your pins.

Create Different Boards: Having different boards for each of your product or service categories, or even boards that reflect your business values, keeps your account organized and the content diversified, attracting different segments of your audience demographics.

[Donna D. Phillips]

I think promoting your website in social networking and photo sharing site is a  brilliant idea. Think about sharing in communities if someone will love your pic then he will share with others and you will find a chain of friends of friends. And this will boost traffic to your site.