Conversion rate increased

Started by nancyisabell, 08-14-2015, 05:02:08

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nancyisabellTopic starter

I need to know about how to increased conversion rate???


ethany

#1
Increasing conversion rates can be a complex task, but here are some strategies that can help:

1. Understand Your Audience: Conduct thorough research to understand your target audience's needs, preferences, and pain points. This knowledge will allow you to tailor your messaging and offerings accordingly.

2. Improve Website Design: Ensure that your website is visually appealing, easy to navigate, and mobile-friendly. Optimize page load speed and use clear calls-to-action (CTAs) to guide visitors towards desired actions.

3. Streamline the Checkout Process: Simplify the checkout process by minimizing form fields, providing multiple payment options, and offering guest checkout. Remove any unnecessary steps or distractions that could deter visitors from completing their purchase.

4. Offer Social Proof: Utilize customer testimonials, reviews, case studies, and social media mentions to build trust and credibility. Highlight positive experiences with your product or service to encourage conversions.

5. Implement A/B Testing: Conduct A/B tests to experiment with different elements such as headlines, CTAs, colors, or layouts. Analyze the results to identify what resonates best with your audience and refine your website accordingly.

6. Utilize Retargeting: Implement retargeting campaigns to reach users who have previously visited your website. Display targeted ads to remind them of your offerings and motivate them to return and convert.

7. Optimize Landing Pages: Build dedicated landing pages for specific promotions or campaigns. Keep them focused, concise, and aligned with the visitor's expectations. Use persuasive copy and persuasive visuals to drive conversions.

8. Leverage Urgency and Scarcity: Create a sense of urgency through limited-time offers, countdown timers, or stock availability notifications. This can incentivize visitors to take action more quickly to avoid missing out.

9. Offer Incentives: Provide incentives such as discounts, free trials, or exclusive content to encourage visitors to convert. Make sure the value proposition is compelling enough to make it worth their while.

10. Analyze and Iterate: Continuously monitor and analyze your conversion rates, identify bottlenecks or areas of improvement, and make data-driven changes to optimize your conversion funnel.

11. Personalization: Tailor your marketing messages and website content based on user behavior, demographics, or purchase history. Personalized experiences can greatly improve engagement and conversions.

12. Clear Value Proposition: Clearly communicate the unique value and benefits of your product or service. Highlight what sets you apart from competitors and why potential customers should choose you.

13. Improve Website Loading Time: Slow loading times can lead to higher bounce rates and lower conversions. Optimize your website's performance by compressing images, minimizing code, and utilizing caching techniques.

14. Use High-Quality Visuals: Include high-resolution images and videos that showcase your products or services. Quality visuals help build trust and provide visitors with a better understanding of what they can expect.

15. Trust Signals: Display trust signals such as security badges, customer reviews, or industry awards. These signals can boost confidence in your brand and encourage conversions.

16. Live Chat Support: Implement live chat functionality to provide immediate assistance to visitors who have questions or concerns. Prompt and helpful responses can alleviate doubts and increase conversions.

17. Simplify Forms: Minimize the number of form fields required for visitors to sign up or complete a purchase. Long and complicated forms can deter users from converting. Only ask for essential information.

18. Testimonials and Case Studies: Showcase real-life success stories from satisfied customers. Testimonials and case studies help establish credibility and provide social proof, which can boost conversions.

19. Offer Free Trials or Demos: If feasible for your business model, provide free trials or demos to let potential customers experience the value of your product firsthand. This can increase their confidence and willingness to convert.

20. Continuous Optimization: Conversion rate optimization is an ongoing process. Continuously test, measure, and optimize different elements of your website, marketing campaigns, and customer journey to identify areas for improvement.
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sriki_zh

In order to have a good conversion rate you should have a good landing page which delivers exactly what was described in the SERP title. If you are selling a product/service using a live chat widget on your site can be of great advantage. Other factors include quality product, competitive pricing, professional landing page design etc. do count towards conversion. 

saanvikadam

Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization may track:

    The percentage of website visitors who fill out a form, call your company, or purchase something from you online
    The percentage of callers who are issued proposals
    The percentage of proposals you win
    Etc.

devinmataka

- Write compelling, clickable PPC ads
- Maintain a high degree of relevance between your ads and corresponding landing pages
- Test your landing page design


TomClarke

Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundatio of high sales volume.
And here are some ways to implement this:
- do A/B testing:
- create a compelling and clear value  proposition;
- set up a sales funnel;
- cut the jаrgon;
- address objections;
- increase trust;
- make it easy to buy from you;
- offer proof;
- remove distraction;
- reduce or remove risk.