What is a difference between link marketing and link building?

Started by Novel Web Solution, 05-15-2017, 00:47:59

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Akash Varma

Link marketing is the process of marketing or promoting the link through various platforms. It may be in social platform or any other site. Link building means you need to generate back links where you have promoted it.


steffidsouza46

Link building for traffic is usually considered a partnership, advertising or buying traffic as its rare to give links that give traffic - hence the big question about the value of SEO Backlinking.In a different context, the output or outcome of Link Building is SEO Backlinking.
                                                                                                         

SEO.Ninja

Many people think of link building as purely an SEO endeavor. You build links to improve rank. I'll argue this is the wrong way to think about link building, but not here in today's column. I've accepted that when people use the phrase link building, chances are the word Google is not far from coming up. So be it.

Link marketing is related to link building, but it's a far more tactical and nuanced approach to the process. People often use the terms link building and link marketing interchangeably, but that doesn't do justice to either term. If I'm not mistaken, it was Debra Mastaler that first coined the term link marketing.

shilpa123

Link marketing and link building are closely related concepts in the field of search engine optimization (SEO). The main difference lies in their approach and purpose.

Link building refers to the process of acquiring external hyperlinks to your website. The goal is to increase the number and quality of backlinks pointing to your site, which can help improve its search engine rankings. Link building typically involves various strategies like guest blogging, content promotion, social media outreach, and more.

On the other hand, link marketing focuses on promoting and marketing your own website's content with the intention of naturally attracting high-quality backlinks. It involves creating valuable and share-worthy content that others would organically link to. Link marketing emphasizes the creation of compelling content that attracts links rather than actively seeking out and acquiring them.

Link building often involves proactively reaching out to other websites and requesting them to link back to your site. It can include strategies such as outreach campaigns, guest posting, broken link building, and participating in online communities or forums. The aim is to obtain links from reputable and authoritative websites to demonstrate the credibility and relevance of your own site to search engines.

In contrast, link marketing concentrates on creating and promoting content that naturally attracts links. This approach centers around producing high-quality, informative, or entertaining content that people genuinely want to share and link to. By focusing on creating valuable content, you build visibility and encourage others to link back to it organically.

Both link building and link marketing are essential for SEO success. Link building helps improve search engine rankings by increasing the number of authoritative links to your site. Link marketing complements this by emphasizing content creation and promotion, fostering natural link acquisition.

Here are a few more points of distinction between link marketing and link building:

1. Approach: Link building is often seen as a more proactive and targeted approach. It involves actively seeking opportunities to secure backlinks, such as conducting outreach campaigns or guest posting on relevant websites. In contrast, link marketing is more focused on creating compelling content that naturally attracts organic links without directly asking for them.

2. Content Focus: Link building primarily focuses on obtaining backlinks from external sources. While content quality is important, the emphasis is placed on acquiring links rather than creating shareable content. Link marketing, however, places a strong emphasis on producing valuable, engaging, and share-worthy content. The aim is to attract natural links by creating content that others find useful and want to reference.

3. Long-term Strategy: Link building can be a short-term strategy aimed at quickly acquiring backlinks to improve search engine rankings. It often involves targeting specific keywords or URLs. Link marketing, on the other hand, is built on a long-term strategy of consistently producing high-quality content that builds your website's authority over time. It focuses on creating a strong brand presence and reputation through content marketing efforts.

4. Relationship-Building: Link building often involves establishing relationships with other website owners or influencers in your industry. This is typically done through outreach efforts, where you pitch content or collaboration opportunities. Link marketing, while still benefiting from relationship-building, focuses more on building relationships indirectly by creating valuable content that encourages others to naturally link back to your site.

5. Intent: Link building often focuses on improving search engine rankings by acquiring backlinks. The primary goal is to increase website authority and visibility in search results. Link marketing, on the other hand, has a broader intent of promoting your content and brand as a whole. While improving search rankings is still a desired outcome, link marketing also aims to drive referral traffic, increase brand awareness, and establish thought leadership.

6. Target Audience: Link building efforts often target website owners, bloggers, journalists, or influencers who can provide backlinks. The focus is on convincing them to include your links on their sites. In contrast, link marketing targets a wider audience, including potential readers, customers, and social media users. It aims to create valuable content that resonates with your target audience, encourages engagement, and attracts organic links.

7. Content Variety: Link building strategies may involve creating specific types of content or assets designed to attract backlinks, such as infographics, industry reports, or resource pages. The content created for link building purposes may not always have a direct value for end-users. Link marketing, however, emphasizes creating diverse and valuable content that appeals to your target audience. This can include blog posts, videos, podcasts, guides, case studies, and more, aiming to provide useful information and engage with users.

8. Metrics and Measurement: Link building success is often measured by the number and quality of acquired backlinks, as well as improvements in search engine rankings. Metrics like domain authority and anchor text diversity may also be considered. Link marketing, on the other hand, focuses on a broader set of metrics to evaluate content performance and engagement, such as page views, social shares, comments, time on site, and conversions. The goal is to measure the impact of content in terms of audience engagement and brand exposure.

9. Outreach vs. Attraction: Link building often involves reaching out to website owners or influencers to request backlinks or guest post opportunities. It requires proactive efforts to establish connections and persuade others to link to your site. Link marketing, on the other hand, focuses on creating content that naturally attracts links without direct outreach. The aim is to generate high-quality content that people naturally want to reference and share.

10. Brand Building: While link building can contribute to brand exposure and authority, link marketing places a stronger emphasis on building brand recognition and credibility. By consistently creating valuable content and promoting it effectively, link marketing helps establish your brand as an authoritative source in your industry. This can lead to long-term benefits beyond just acquiring backlinks, such as increased brand loyalty and customer trust.

11. Link Quality: Link building strategies often prioritize acquiring links from high-authority websites or those relevant to your industry. The goal is to obtain backlinks from reputable sources that signal trust and relevance to search engines. Link marketing also values link quality, but it focuses more on attracting natural links from a diverse range of sources, including niche-specific or community-driven websites.

12. Constant Adaptation: Both link marketing and link building require adaptability and staying up-to-date with evolving SEO practices. However, link marketing typically requires a more dynamic approach as it involves content creation and promotion, which may require adjustments based on audience demand, trends, or changes in search engine algorithms. Link building strategies can also evolve but often have a more defined scope and process.

13. Targeted vs. Organic: Link building often involves targeting specific websites or platforms to acquire backlinks. It requires identifying potential linking opportunities and actively pursuing them. Link marketing, on the other hand, focuses on creating content that naturally attracts links without necessarily targeting specific sources. The emphasis is on producing high-quality content that organically earns links from various sources.

14. Relationship Dynamics: In link building, the primary focus is on establishing relationships with website owners or influencers for the purpose of acquiring backlinks. It may involve reaching out to them, building rapport, and negotiating link placements. Link marketing, however, focuses more on building indirect relationships through content creation and promotion. By providing value to your target audience, you naturally attract links from individuals who find your content valuable.

15. Scalability: Link building efforts can vary in terms of scalability. Depending on the outreach strategies employed, acquiring a large number of backlinks may require a significant investment of time and effort. Link marketing, on the other hand, can be more scalable in nature. By consistently producing high-quality content and implementing effective content promotion strategies, you can attract a wider range of natural links over time.

16. Long-term Impact: Link building can yield short-term benefits by quickly acquiring backlinks and potentially improving search rankings. However, the long-term impact may depend on the sustainability and quality of those links. Link marketing, on the other hand, emphasizes a more sustainable and long-term approach. By consistently producing valuable content and building relationships, you establish a strong foundation for ongoing brand visibility and organic link acquisition.

17. Holistic Approach: Link marketing often takes a more holistic approach to SEO by considering factors beyond just acquiring backlinks. It focuses on creating valuable content, optimizing user experience, and engaging with the target audience. Link building, while important for SEO, may be more narrowly focused on acquiring backlinks and improving search rankings.

18. Risk vs. Stability: Link building strategies can sometimes involve tactics that are considered riskier in terms of search engine guidelines. For example, some link building practices may violate search engine policies and lead to potential penalties. On the other hand, link marketing focuses on creating high-quality content that naturally attracts links, which tends to be more stable and aligned with search engine guidelines.

19. Content Promotion: Link building often involves promoting specific content pieces or assets to generate backlinks. It may require manual outreach to relevant websites or influencers. In contrast, link marketing encompasses a broader content promotion strategy. It involves promoting various types of valuable content across multiple platforms, including social media, email campaigns, and content distribution networks, to attract organic links.

20. Authority Building: While both link marketing and link building aim to improve website authority, they often approach it from different angles. Link building primarily seeks to acquire backlinks from authoritative sources to signal credibility to search engines. Link marketing, on the other hand, focuses on building authority through the creation and promotion of valuable content that establishes your brand as an expert in your niche.

21. Time and Resource Allocation: Link building efforts typically require dedicated time and resources for activities such as outreach, prospecting, and relationship building. It often necessitates a proactive approach and ongoing effort to secure backlinks. Link marketing, while still requiring investment in content creation and promotion, may be more sustainable in terms of time and resource allocation since it aims to attract natural links organically.

22. Conversion Focus: Link marketing often encompasses a broader digital marketing strategy that goes beyond just acquiring backlinks. It considers the overall user journey and aims to convert visitors into customers or clients. By focusing on content quality and engaging the target audience, link marketing seeks to drive not only traffic but also conversions and business growth.

23. Link Relevance: Link building often prioritizes acquiring backlinks from websites that are relevant to your industry or niche. The focus is on obtaining links from sources that are closely related to your website's content or target audience. Link marketing, on the other hand, places more emphasis on creating content that appeals to a broad audience and has the potential to attract links from diverse sources, even if they are not directly related to your niche.

24. Link Diversity: Link building strategies may involve targeting specific types of websites or platforms to acquire backlinks, such as directories, forums, or niche-specific blogs. This can result in a certain level of link diversity, but the focus is often on obtaining links from a smaller set of targeted sources. Link marketing, however, aims for a wider range of natural links from various domains, ensuring a more diverse and organic backlink profile.

25. Brand Exposure: Link marketing often aligns with broader brand exposure and marketing efforts. By creating valuable content and promoting it across different channels, link marketing not only attracts backlinks but also increases brand visibility. It can lead to increased social media mentions, brand mentions, and overall awareness of your brand, beyond just the acquisition of backlinks.

26. User Experience: While link building primarily focuses on acquiring external backlinks, link marketing takes into account the overall user experience on your website. It emphasizes creating content that engages and satisfies users, optimizing site structure and navigation, and providing a seamless user journey. This holistic approach helps to enhance the overall user experience and can positively impact both SEO and link acquisition.

27. Competitive Advantage: Link building and link marketing can both give you a competitive advantage in the search engine rankings. However, link building tactics can be more easily replicated by competitors if they discover your successful strategies. Link marketing, on the other hand, involves a more tailored, unique approach to content creation and promotion, making it harder for competitors to imitate and replicate your success.


deekumar0203

Link marketing is basically posting links on different sites. The other is posting links and marketing it. Maybe Internet Marketing Speakers can help you.