Difference between SEO and Digital Marketing?

Started by Roy Milson, 09-30-2014, 05:20:14

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Executive Modcar

SEO is just a part of Digital marketing. Digital marketing includes everything about marketing done online. SEO is moreover analysis of data & statistics of website's traffic. Digital marketing is only the promotion of website.
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harrywood

Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
SEO: SEO is an internet marketing which helps you to get higher ranking on SERP for specific keywords.


himachaldesk

Digital marketing is a vast market with many sub markets and domains. But digital marketing is mainly any advertisement used online, video, radio and tv.

While SEO is not marketing it is so your site can be optimized to rank higher in search engines such as google, bing and yahoo among others.

There is also SEM(search engine marketing) another broad topic of advertisement and sub domain of digital marketing. SEM is basicly marketing through keywords of a search engine and other ranked website's of those keywords.
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vickyciky

Digital marketing is a combination of marketing of products and services on digital platforms like computers, mobiles, and tablets.

SEO or search engine optimization is a technique for improving the ranking of web pages on SERP(Search Engine Result Pages).

SEO has 2 part:

On Page Optimization
Off Page Optimization

mkay10

SEO is under the Digital Marketing umbrella. It's one way to market a website, business, etc online.


jackgrylls

What is Digital Marketing?

Digital marketing is a growth-oriented marketing trend for the business promotion.

Digital marketing is different from traditional marketing.

Digital marketing is a combination of marketing of products and services on digital platforms like computers, mobiles, and tablets.

Why Digital Marketing?

We are in the digital era, where people like to use the internet on their computers, mobile and tablets for searching information on products and services.

These digital era users are in billions of numbers in the world.

There are lots of opportunities to connect with potential buyers on the internet.

Digital marketing consists of marketing techniques which promote your business, product, and services on the internet and give you valuable leads and sales.Benefits of Digital Marketing

Digital marketing goes for 24 hours and 7 days of the week. That's why this marketing technique is growth oriented.
This marketing technique uses PPC (pay per click) means you have to pay only when any user clicks on your ad or show interest.
This marketing technique not only emphasis on paid services it also uses the freeways to reach your right customers through search engine optimization, content marketing, and social media optimization.
This is the best platform to reach the right customers when they are not in the market, it means in any weather, day and situation your product and services will reach the right customers.
Digital Marketing Services

Digital marketing services includes practices and services like

Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Email Marketing (EM)
Content Marketing (CM)
Video Marketing (VM)
Affiliate Marketing (AM)
What is SEO?

SEO or search engine optimization is a technique for improving the ranking of web pages on SERP(Search Engine Result Pages).

SEO has 2 part

On Page Optimization
Off Page Optimization
SEO or search engine optimization is a freeway to get new customers from the internet. SEO takes time to show results but in long run, it is more beneficial than Pay Per Click.

For example, if you bid for a keyword which is $100 per click under PPC and the same if you do SEO. You will get the new customers from same keywords without spending $100 per click.

Why SEO or Search Engine Optimization?

SEO stands for search engine optimization.Today every day billion of searches happen on search engines.

There are 2 types of search results, one is paid and other is free or organic.

A good SEO expert does everything with a white hat strategy to optimize the landing pages to improve their ranking in search results.

Let's say you want to get top rank in search engine result quickly, then you have to opt PPC or SEM (Search engine Marketing). Here you have to spend lots of money to get leads or sales. This is temporary and depends upon the CPC Bid.

In SEO, you can achieve top rank on those keywords in the long run where users are actually searching for your services and products. This is free. You no need to spend lots of money on this.

You have to hire an SEO Expert for this. Whatever you will pay to SEO expert never gone waste because SEO takes time but in long run, it gives sweet fruits.

harrywood

Digital marketing, online marketing, internet advertising whatever you call it, marketing your company online is a big deal these days it's known as Digital marketing.

SEO is an internet marketing which helps you to get higher ranking on SERP for specific keywords.