Do we really need a keyword planner tool?

Started by AniKa, 12-09-2017, 01:22:24

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AniKaTopic starter

Hi all,

I've been hearing different opinion from SEO experts here. There are some, who believe that keyword planner tools are not reliable enough. Is that truth? What do you think?
Keep learning!
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erieki

Google has amazing data but shows only a tip of an iceberg. Moreover, last year's changes in Keyword Planner made it worthless for many people.

I mean, GKP used to be good for a not-so-deep keyword research.

The thing is, it wouldn't be enough even if it worked properly. Search ranges are useless, "Competition" is not a SEO competition or difficulty of that keyword, it's the Adwords competition. It has nothing to do with organic search results.

On top of that, you can't check search volumes of close variant keywords.