E-commerce Site Promotion

Started by Jamesborner, 07-23-2015, 07:04:56

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JamesbornerTopic starter

Hi friends,  I have a e-commerce site and have no idea how to promote it. Please suggest some idea.


MetricBuzz

E-Commerce SEO is much more similar like our normal SEO campaigns.
Start by doing the below things:
1. Setup a dynamic Meta Tags
2. Target to your brand keyword rather than your keyword anchors
3. Concentrate more on social media websites (Word of mouth marketing can be easily done with SMO)
4. Concentrate on landing page optimization - Trustworthy page design
5. Check for engagement metrics, bounce rate
6. Release a press for every product or service you're offering.
Website analysis and SEO audit tool - MetricBuzz.com
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searchcandy

SEO and PPC are the two main ways to promote an ecommerce site online.

Also you could look into content seeding - we created an infographic on this https://www.searchcandy.uk/content-marketing/content-discovery-networks/content-seeding-10-content-discovery-paid-social-platforms-infographic/.

JamesbornerTopic starter

Thanks friends, for sharing your ideas for our E-Commerce website.

searchcandy

#4
Promoting an e-commerce site can be a challenging task, but here are a few ideas to get you started:

1. Social Media Advertising: Utilize popular social media platforms like Facebook, Instagram, and Twitter to run targeted ads. These platforms offer extensive targeting options to reach your desired audience.

2. Influencer Marketing: Collaborate with influencers who have a significant following in your niche. They can help promote your products to their audience through sponsored content or reviews.

3. Search Engine Optimization (SEO): Optimize your website's content and structure to improve its visibility on search engines. This includes using relevant keywords, optimizing product descriptions, and building quality backlinks.

4. Content Marketing: Create informative and engaging content related to your products or industry. This can include blog posts, how-to guides, videos, or infographics. Share this content on your website and social media channels to attract and retain customers.

5. Email Marketing: Build a subscriber list and send regular newsletters or promotional emails to keep your customers updated about new products, discounts, or special offers.

6. Collaborations and Partnerships: Collaborate with complementary businesses or websites to cross-promote each other's products. This can be done through joint promotions, bundled deals, or affiliate marketing.

7. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews on your website or other platforms such as Google My Business. Positive reviews help build trust and credibility for your brand.

8. Paid Advertising: Consider investing in paid advertising platforms like Google Ads or Bing Ads. This allows you to display ads to users actively searching for products similar to yours.

9. Referral Program: Implement a referral program that rewards customers for referring others to your site. This can incentivize word-of-mouth marketing and help generate new customers.

10. Influencer Takeovers: Allow influencers to take over your social media accounts for a day or a specific event. This can create buzz and attract their followers to explore your products.

11. Contests and Giveaways: Run contests or giveaways on social media, encouraging users to engage with your brand and share your products with their network. This can help increase brand visibility and attract new customers.

12. Affiliate Marketing: Set up an affiliate program where individuals or other businesses earn a commission for driving sales to your website. This can expand your reach and bring in new customers through the efforts of others.

13. Social Media Engagement: Actively engage with your audience on social media by responding to comments, messages, and reviews. Building a strong online community can encourage repeat purchases and foster brand loyalty.

14. Collaborative Content: Collaborate with other brands, bloggers, or content creators to produce joint content, such as guest blog posts, podcasts, or videos. This cross-promotion can help expand your reach to a new audience.

15. Remarketing: Use remarketing techniques to target users who have previously visited your website but did not make a purchase. Display relevant ads to remind them of your products and entice them to come back and complete their purchase.

16. Offline Advertising: Consider traditional forms of advertising like print ads, billboards, radio spots, or TV commercials, depending on your target market and budget.

17. Public Relations (PR): Reach out to media outlets, bloggers, and influencers to feature your products in articles, reviews, or gift guides. This can help increase brand exposure and credibility.