Factors of Onsite Optimization

Author Topic: Factors of Onsite Optimization  (Read 3596 times)

Offline riyaa_rp

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Re: Factors of Onsite Optimization
« Reply #10 on: 12-05-2018, 02:29:07 »
Important on-page optimization factors are keywords,content and interlinking.

So headers are of no use?  ::) :o :'(


Offline Vedikaledange

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Re: Factors of Onsite Optimization
« Reply #11 on: 12-05-2018, 04:29:05 »
Onsite SEO refers to the activities which are performed by you through coding on the website or webpage. There are some Onsite SEO checklist. Every person should implement it to get the ranking in the search engine.

Content is king which plays a major role in the SEO. You have to write the quality and engaging content for the website which should be unique.
Content should not be copied from other sites. Main keyword should come in the first line of the first paragraph and in the last line of the last paragraph.

Title must contain the keywords. Title tag plays a very major role in the field of SEO. The length of the title should not be more than 80 chars including spaces. Write a unique description for all pages that clearly define about that page. The standard size of the description part is about 150 chars including spaces. Place title, description, and keywords

Some features such as JavaScript, cookies, DHTML, or Flash creates trouble for search engine bots in crawling your site.

There are six types of heading tag- H1, H2, H3, H4, H5 and H6. H1 is most important and H6 is least important. Make sure that one heading tag
should not be used more than once in a page. Do not stuff the keywords in the heading tag.

Properly analyze the keyword for your websites. I prefer Google Keyword Planner for the keyword analysis.

Distance between keywords should be same throughout the content. It is known as keyword proximity. Keyword density should not be more than 2 % of the total words. Don’t try to focus more than 3-4 keywords on one page.

Text to html ratio should be greater than 15 %. Best range for the text to html ratio is 20- 70 %.

Internal linking should not be more than 3-4 per page.

Url should be chosen with some basic keywords. Breadcrumb url structure should be present in a website.

Image name should be present for each image. Alt attribute should be present. All the images should be in the folder named “images”.

Offline manivel

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Re: Factors of Onsite Optimization
« Reply #12 on: 12-25-2018, 22:47:14 »
  • Meta Title optimization
  • Meta Description optimization
  • Meta Keyword
  • Heading tag optimization
  • Robot.txt
  • Sitemap
  • Mobile responsive
  • Page Speed
  • Content optimization
  • 301 redirection
  • Url structure
  • Breadcrumb links
  • Image alt tag

Offline Rattan11

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Re: Factors of Onsite Optimization
« Reply #13 on: 12-25-2018, 23:27:41 »
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

On-Page Search Engine Optimisation
1. Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.

4. URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

5. Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

6. Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

 

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