Is it important to focus on the length of the long tail keywords?

[mosesaaron]

Selecting the right keywords to optimize a site is a difficult job and it becomes even more difficult when it is about long tail keywords. Is it important to focus on the length of the long tail keywords?

[Hogward]

The length of long tail keyword depends upon the service/product you target. At some cases traffic and leads reduces due to lengthy long tail keywords. Most commonly it might be 3 to 5 words count.

[C.Rebecca]

See, length of long tail keyword entirely depends on your user... If they are very long, they might pull less traffic.

I would advise you to use 'Keyword Country' to dig profitable long tail keywords for your website.

[jayanta1]

Short tail keywords are incredibly important to drive traffic and get visitors to your site. Keywords that were 11-15 characters generated the bulk of impressions, clicks, and conversions. This is consistent with the adage that the head generates most of the volume.

[xavier7]

Long tail keywords are very important. It is better to target long tail keyword and get relevant traffic then to target short keywords trying to bring them on rank. Long tail keywords not only get easily ranked, but also looks genuine to the users unlike targeting your main keyword every time which looks spammy and unprofessional.

[harrywood]

The length of long tail keywords can vary, but generally, they consist of three or more words. It's important to focus on the length because longer keywords tend to have lower search volumes but higher conversion rates. This means that while there may be fewer people searching for these specific terms, the ones who do are more likely to convert into customers or take the desired action on your site.

Additionally, longer tail keywords often have less competition, making it easier for your site to rank higher in search engine results. By focusing on longer and more specific phrases, you can better align your content with user intent and capture the attention of your target audience.

When it comes to long tail keywords, it's important to consider not only their length but also their relevance to your site and target audience. Long tail keywords should accurately reflect the specific products, services, or topics that your site offers. By using highly specific long tail keywords, you can attract visitors who are more likely to engage with your content and convert into customers.

Long tail keywords can also help you target niche markets and demographics. By understanding the specific needs and preferences of your target audience, you can create content that addresses their concerns and offers relevant solutions. This can enhance user experience and improve your chances of ranking higher in search engine results for those specific long tail keywords.

It's worth mentioning that long tail keywords may not generate as much traffic volume as broader, shorter keywords. However, they often have higher conversion rates and lower competition. Thus, while the overall search volume might be lower, the quality of traffic you receive from long tail keywords can be higher.

To identify effective long tail keywords, you can conduct keyword research using various tools such as Google Keyword Planner, SEMrush, or Moz. These tools can help you identify popular search terms, assess their competition, and determine their relevance to your site.

few additional points to consider when focusing on long tail keywords:

1. User intent: Long tail keywords often reflect specific user intent. By understanding the intent behind these keywords, you can better align your content and optimize your site to meet the needs and expectations of your target audience. This can lead to higher user engagement and conversions.

2. Voice search: With the rise of voice assistants like Siri, Alexa, and Google Assistant, longer, more conversational queries are becoming increasingly popular. People tend to use natural language when speaking their search queries, which often results in the use of long tail keywords. Optimizing your site for longer, conversational phrases can help you capture traffic from voice searches.

3. Content optimization: Long tail keywords can guide your content creation efforts. By incorporating these keywords naturally into your website content, blog posts, product descriptions, and other elements, you can provide valuable information that directly addresses the queries of your target audience. This can improve the overall relevance of your content and attract more organic traffic.

4. Competition analysis: Long tail keywords usually have less competition compared to shorter, more generic keywords. Conducting competitive analysis can help you identify gaps and opportunities for targeting specific long tail keywords that your competitors might be overlooking. This can give you a competitive advantage in search engine rankings.

5. Monitoring and refinement: It's crucial to continuously monitor the performance of your chosen long tail keywords. Analyze metrics such as search volume, click-through rates, conversion rates, and bounce rates to understand how well your optimization efforts are working. If necessary, refine your keyword strategy by adding or replacing long tail keywords that are better aligned with your audience and business goals.

[ifixservices]

Yes,It is a good idea to make long tail keywords the focus of your content.When you do build a content marketing strategy around long tail keywords it's important to remember the two main types of those keywords. Content focusing on supporting keywords will help you rank for higher volume head keywords in the long term