Googles Real Time Results

[manvbf]

Google have once again improved the relevancy of their search results by adding in realtime results.

What this means is that as RSS feeds (that are relevant to the search topic) will update in realtime while the user is on the search page. This also applies to Twitter feeds and Facebook updates.

The fact that the feeds into this new service include MySpace is worthy of some note as MySpace is actually part of Rupert Mordoch's Media Empire, currently not on the best of terms with Google News. It may be that this new partnership may build some bridges and keep Google in the competition for the global supply of news articles.

So how does this move affect SEO on your site?

[takeshiro]

This move by Google to include real-time results from sources like RSS feeds, Twitter, and Facebook updates can have a significant impact on SEO for your site. With real-time results being incorporated into search, it becomes crucial for websites to create and share content that is timely, relevant, and engaging. Here are some ways this move may affect SEO:

1. Fresh Content Importance: It emphasizes the importance of regularly updating your website with fresh and relevant content. Search engines will prioritize real-time results, so having up-to-date information is essential for SEO.

2. Social Media Engagement: As social media updates are now part of the search results, active and engaging social media profiles can positively impact SEO. Sharing content on social platforms can help increase visibility in real-time search results.

3. Potential for Virality: With the inclusion of real-time results, there's an increased potential for content to go viral quickly. Creating shareable, engaging content can lead to more visibility in real-time search results.

4. Monitoring and Responding: It's important to monitor and respond to real-time social media conversations related to your brand or industry. Engaging with users in real-time discussions can influence the visibility of your site in search results.

5. Keyword Monitoring: Monitoring trending topics and keywords in real-time becomes more important. Identifying and leveraging current trends can help boost visibility in real-time search results.

6. Content Optimization: Optimizing content for real-time search requires a focus on relevant and trending keywords. Creating content that addresses current events and timely topics can improve the chances of appearing in real-time search results.

7. Mobile Optimization: As real-time search is often accessed through mobile devices, ensuring that your website and content are mobile-friendly is crucial for SEO. Mobile optimization can contribute to improved visibility in real-time search results.

8. User Engagement: Prioritizing user engagement metrics such as click-through rates, time on page, and social shares becomes even more critical. Engaging content that encourages users to interact and share can impact visibility in real-time search results.

9. Algorithm Updates: Given the dynamic nature of real-time search, staying informed about algorithm updates related to real-time indexing and ranking factors is essential. Adapting SEO strategies based on these changes can help maintain visibility in real-time search results.

10. Quality Backlinks: Building quality backlinks from reputable and relevant sources can help improve the credibility of your content in real-time search results. Backlinks from trustworthy sources can signal to search engines that your content is authoritative and timely.

11. Rich Snippets and Structured Data: Implementing structured data markup on your website can enhance the visibility of your content in real-time search results. Utilizing rich snippets to provide quick, informative previews of your content can attract more clicks and visibility.

12. Monitoring Competitors: With real-time search, keeping an eye on competitors' real-time content and social media activities can provide insights into trending topics, strategies, and engagement tactics. Understanding what is working for others can inform your SEO approach for real-time search.

13. Local and Global Impact: Real-time search results can have a local and global impact. Tailoring your content to address local events or global trends can help capture a broader audience and improve visibility in real-time search results across different regions.

14. User Experience: Ensuring a seamless user experience on your website, including fast loading times, clear navigation, and mobile responsiveness, is crucial for real-time search. A positive user experience can lead to higher engagement and increased visibility in real-time results.

15. Adaptability: Real-time search requires adaptability and agility in SEO strategies. Being able to quickly identify and respond to emerging trends, news, and events can help position your content for improved visibility in real-time search results.

16. Content Distribution: Leveraging various content distribution channels, such as news aggregators, industry-specific platforms, and social bookmarking sites, can enhance the visibility and reach of your real-time content. Diversifying content distribution can support SEO efforts for real-time search.

17. Trend Analysis: Conducting regular trend analysis and leveraging tools to identify emerging topics and conversations in real-time can guide content creation and optimization strategies. Staying ahead of trending topics can increase the chances of appearing in relevant real-time search results.

18. Monitoring and Measurement: Implementing robust monitoring and measurement tools to track the performance of real-time content across search results and social platforms can provide valuable insights for refining SEO strategies. Measuring the impact of real-time content on visibility and user engagement is essential for ongoing optimization.

19. Schema Markup for Events: Utilizing schema markup specific to events, such as concerts, conferences, or product launches, can enhance the visibility of time-sensitive content in real-time search results. Employing structured data for event-related information can improve the likelihood of being featured prominently.

20. Cross-platform Integration: Integrating real-time content strategies across various digital platforms, including websites, social media, and news outlets, can amplify the reach and impact of timely content. Consistent messaging and cross-platform coordination can contribute to improved SEO for real-time search.

[C.Rebecca]

Well, new algorithm update is already stressing the webmasters to look for way for beating websites that offer fresh content for recurring events.

Probably, webmasters will now start publishing updates from social media channels on their websites. this gives an impression to the search engines about the frequent content updation.