How does search engine perform?

Started by rajkumarji, 04-22-2016, 01:47:43

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rajkumarjiTopic starter

hello friends i want to know .How does search engine perform?


LinksManagement

Quote from: rajkumarji on 04-22-2016, 01:47:43
hello friends i want to know .How does search engine perform?

Dear rajkumarji,

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

List of Google Ranking Factors
Keyword in URL Keyword in Title tag
Keywords marked somehow – headings, underlined, italicized etc.
Keyword in Alt attribute
Natural usage of keywords not only with exact match Internal link anchor text
Keyword in domain name Page TrustRank
HTTPs usage Up-to-date content, if meant by user's request
Outdated content for some requests is more preferable
Qualitative outgoing links
Mobile friendliness
DA40-DA100 Contextual Backlinks www.linksmanagement.com/?utm_source=seomastering&utm_medium=orm_ [nofollow]
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Rashikasaxena

#2
1. Crawling: Search engines use web crawlers, also known as spiders or bots, to discover and fetch web pages from across the internet. These crawlers follow links from one page to another, indexing the content they find along the way.

2. Indexing: Once a web page is crawled, search engines analyze and organize the information it contains. This process is called indexing. The indexed data is stored in a massive database, which allows search engines to retrieve relevant information quickly when a user performs a search query.

3. Ranking: When a user enters a search query, the search engine's algorithm starts matching the query's keywords with the indexed pages. The algorithm considers various factors to determine the relevance and ranking of each page. Some factors include the quality of content, page loading speed, mobile-friendliness, user engagement metrics, and the number and quality of backlinks.

4. Presentation: Based on the ranking, the search engine presents the most relevant web pages in the search engine results page (SERP). The SERP typically shows a combination of organic search results (non-paid) and paid advertisements.

5. Updating algorithms: Search engines regularly update their algorithms to improve the quality and relevance of search results. These updates aim to deliver better user experiences by penalizing low-quality or spammy websites and promoting high-quality, authoritative sources.

Overall, search engines strive to provide users with the most accurate and relevant information based on their search queries, allowing them to find what they're looking for quickly and efficiently.

RH-Calvin

Search engines have their own algorithm to rank keywords higher in search results. They use good quality content and backlinks from relevant domains to rank your website higher in search results.

jaishking

Search engines match queries against an index that they create. The index consists of the words in each document, plus pointers to their locations within the documents. This is called an inverted file. A search engine or IR system comprises four essential modules:

A document processor
A query processor
A search and matching function
A ranking capability
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TomClarke


Basically, SE work by crawling, indexing, processing queris, and ranking results. If you are a small business owner then your hope is to get into the top 30 ranking results of the big three engines like Google, Yahoo and MSN. The wishful cream of the crop rankings are those which fall on the first page of the search engine resultsin the top10 positions. And, because Google enjoys the biggest market share, most small business see most benefits from ranking well in Google because it is the main search engine.

hrishivardhan

The best answer to this question is Moz's beginner guideline about how search engine works: https://moz.com/beginners-guide-to-seo/how-search-engines-operate
Orderhive - Multichannel Order & Inventory Management Software
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