Search Engine Optimization > SEO Basics

How does SEO work

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Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

SEO is a long-term marketing strategy that focuses on optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

The SEO process begins with keyword research to identify the most relevant and searched-for terms related to the business or product. From there, on-page optimization is used to improve website content and structure around those target keywords, making it as visible and findable as possible for Google search engine users. Off-page SEO tactics such as link building are also employed to build authority and trust around the site being marketed.

Seo is a long process in which it is either real people share link on your website or like not real people share your site. And how to achieve this - this is already a variation

SEO is a organic and long term activity. It takes minimum six months period to get some ranking on Google. SEO works on the basis of Content, keywords, etc. SEO are of two types: On Page SEO & OFF Page SEO.

Well, SEO stands for 'Search Engine Optimization, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.

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I hope it will help you.


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