How I promote images in Google

Started by zavgo-spb, 10-17-2013, 22:47:16

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zavgo-spbTopic starter

How I promote images in Google.

I'll share my own experience. I often
conduct experiments and try to make my images the top images in Google's search
results. During this time, I've experienced and learned a lot of interesting
features with regard to image promotion in Google Images. In this article, I
will reveal these secrets to you in addition to three tips on how to make your
images go viral.

1. Small images, also known as
"Avatars," should stand out whenever they receive more clicks.

2. Full-size images should be interesting
to visitors as this will encourage them to follow the link to the site.

3. It is important to update your site
regularly! Your site should be of immediate interest to visitors.

Google is smart and indexes the number of
pages viewed and the amount of time people spend on your site. If a visitor
leaves in less than 10 seconds (bounce), Google will think that your site is
not interesting. It will assume the linked image does not match the theme of
your site.

If visitors view a few pages for longer
amounts of time, your images will quickly reach the top 10 in search results.

The three tips stated below are more
important than the text around the pictures, ALT, keywords, etc. Here is an
example. Site is  newbielink:http://alstudioonline.com/ [nonactive]  and its theme is the restoration of old
photos. The phrase, "Montezuma's Daughter," is not in the keywords, text, etc.
The name of the file is "Montezuma's-Daughter. Jpg" and the title is
"Montezuma's Daughter."

Search for "Montezuma's Daughter," in
Google Images and you will see that the appears in the top 5 search results. newbielink:http://alstudioonline.com/ru/pic/gal4/Montezuma's-Daughter.jpg [nonactive]

I did not promote this picture, but it is
seen at the top.

The image is beautiful and it leads to an
interesting site. "Montezuma's-Daughter. Jpg" put itself up to the top. It
surpassed other sites that also have the theme "Montezuma's-Daughter," etc. I
have many more examples.

Image Optimization Tips:

1. Name Your Images Descriptively.

To separate words in the file name, use a
dash (-) instead of an underscore (_). A poor example would be "DCM12678.jpg,"
and a good example would be "Old-Photo-Restoration .Jpg"

2. Add the ALT Tag

List your keyword or keywords separated by
commas. For example, after filling in the ALT tag, add: photo restoration,
repair of old images, online image recovery.

Do not stuff keywords; no more than 2-5
keywords is desirable

3. Add a Title Tag to the Image

In the Title tag for the image, you can add
the same keywords as in the ALT tag. If you're using a content management
system, ensure that there is such a field. In the c Panel of WordPress it is a
custom field.

4. Description of the Image

The description of an image influences the
range of images that appear in the image search. If you really want to get to
the top with an image on a specific keyword, you must not forget this important
factor.

5. Page Weight

The greater the page weight, the better the
picture. For example, if you want to promote topics for the keyword "ceilings,"
link the page to reputable sites. This is a big plus for images to get to the
top of the image searches.

6. Keep Images in the .jpg Format

A simple confirmation of this fact is to
enter a keyword search for images and then see what format the image is
displayed in.

7. Use Unique Images

It
is best to use a unique image.
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Matthew Anton

#1
To promote your images in Google, you can follow these steps:

1. Optimize image titles and alt text: Use descriptive and keyword-rich titles and alt text for your images. This helps Google understand what the image is about and improves its relevance in search results.

2. Compress and resize images: Large file sizes can slow down your website and affect user experience. Compress your images to reduce file size without sacrificing quality. Also, make sure to resize images appropriately so they fit well within your webpage layout.

3. Add relevant captions and captions: Captions provide additional context and help Google recognize the content of the image. Use captions that accurately describe the image and include relevant keywords when appropriate.

4. Use structured data: Implement structured data markup, such as Schema.org's ImageObject, to provide more information about your images to search engines. This can enhance their visibility in search results and enable features like rich snippets.

5. Create unique and engaging content: Produce high-quality and original content that includes appealing images. By creating unique and compelling visuals, you increase the chances of your images being noticed and shared by others, which can improve their visibility in Google.

6. Build backlinks: Obtain high-quality backlinks from reputable websites. When other sites link to your images, it signals their importance and increases their chances of ranking well in search results.

7. Share on social media: Promote your images on social media platforms to increase their exposure and potentially attract more views and shares. Including relevant hashtags and encouraging users to engage with your posts can further boost visibility.

8. Submit an image sitemap: Create an XML sitemap specifically for your images and submit it to Google Search Console. This helps Google discover and index your images more efficiently.

9. Leverage image metadata: Add relevant metadata, such as image titles, descriptions, copyright information, and geolocation data. This can provide additional context to search engines and improve the visibility of your images in relevant searches.

10. Optimize webpage content: Ensure that the textual content surrounding your images is well-optimized and relevant. This can help Google associate your images with specific keywords and topics, making them more likely to appear in relevant search results.

11. Utilize image SEO plugins and tools: Consider using SEO plugins or tools that provide image-specific optimization features. These can automate tasks like generating alt text, optimizing file names, and improving image loading speeds.

12. Encourage user engagement: Encourage visitors to your website to engage with your images by providing social sharing buttons or enabling features like Pinterest "Pin It" buttons. The more users interact with and share your images, the greater their chances of being discovered in Google.

13. Monitor image performance: Regularly monitor the performance of your images in Google Analytics or other web analytics tools. Identify which images are performing well and examine potential areas for improvement.

14. Stay up-to-date with image search trends: Keep an eye on emerging trends in image search, such as new image formats or search features. By staying current, you can optimize your images to align with these trends and gain a competitive advantage.



Google can also see how often a certain image is being used on other websites, with or without a link because they are able to understand it's dimensions and alt text, so if you can get the same image on multiple websites it will appear as an "authority image" where it should rank more easily for it's alt text. Keep in mind if you have the same image on 100 websites, not all 100 will show in results just like regular SEO, but chances are your image, or maybe a few are towards the top for the alt text keywords you want to win.
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