How to Use Fear to Your Advantage

Author Topic: How to Use Fear to Your Advantage  (Read 1361 times)

Offline ZekecamusioTopic starter

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How to Use Fear to Your Advantage
« on: 09-13-2011, 10:45:07 »
Last week I had coffee with a friend of mine. She asked me what I was up to and I told her that I was still running my marketing agency, working on launching a software startup and planning a trip around Europe.

She said, “I admire how fearless you are.” I started laughing and told her that I actually feel fear every day.

I do so many new, untested, scary things. But do you know what really scares the hell out of me? The thought of one day laying on my deathbed regretting not having lived my life to its fullest. The thought of not having enough time left to change that. The thought of spending my whole life doing something I hate just because “it’s safe”. What’s safe these days anyway?

Those fears are so big and powerful that make smaller fears (like starting a new business) look not so risky at all. You can use fear to your advantage.

I realize that most people are extremely risk-averse and what I’m saying won’t make any difference. They’re so afraid of losing that they don’t even play the game. But I also know that there’s a small percentage of people who need to hear this to take control of their lives. I hope you’re one of them.


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