If an advertiser does a PPC campaign, will it affect the organic SEO ranking?

Author Topic: If an advertiser does a PPC campaign, will it affect the organic SEO ranking?  (Read 2867 times)

Offline sinelogixtechTopic starter

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If an advertiser does a PPC campaign, will it affect the organic SEO ranking?



Offline MVMInfotech18

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There will be no effect of PPC on organic SEO, the only thing PPC does is to bring paid content to the top when you search for relevant keywords related to that content.

Offline Registernuke

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If an advertiser does a PPC campaign, will it affect the organic SEO ranking?

In regards to your question, the short answer is that it does not affect the organic Seo ranking. However about a a year ago Moz produced an article along with an interesting video that offers some insight on how it can "indirectly" affect the organic results. I'll post the article below at:

https://moz.com/blog/how-google-adwords-ppc-affects-organic-results

It's a good read and one point that was interesting was the viewpoint that "Paid ad clicks may lead to increased links, mentions, coverage, sharing, etc. that can boost organic rankings. So paid ad clicks may lead to other things." A solid conclusion that gives a different angle and spin on the inderect interaction between PPC and SEO.

 




 

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