Importance Branches of Digital Marketing to get more user engagement on my websi

Started by telemart, 11-27-2016, 20:29:50

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telemartTopic starter

Hello Everyone !! Describe Importance Branches of Digital Marketing to get more user engagement on my website.


royshantanu

There are several important branches of digital marketing that can help increase user engagement on your website.

1. Search Engine Optimization (SEO): SEO is crucial for improving your website's visibility on search engines like Google. By optimizing your website's content, tags, and structure, you can rank higher in search results and attract more organic traffic.

2. Content Marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a targeted audience. By producing high-quality articles, videos, or infographics, you can engage users and build trust with your brand.

3. Social Media Marketing: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn play a significant role in connecting with users. By creating compelling social media campaigns and sharing engaging content, you can reach a wider audience and drive traffic to your website.

4. Email Marketing: Email marketing allows you to directly communicate with your audience. By building an email list and sending targeted, personalized messages, you can nurture relationships, provide valuable information, and encourage users to visit your website.

5. Pay-Per-Click Advertising (PPC): PPC advertising enables you to place ads on search engines or other websites and pay only when users click on your ad. By carefully selecting keywords and creating compelling advertisements, you can drive targeted traffic to your website.

6. Conversion Rate Optimization (CRO): CRO focuses on improving the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. By analyzing user behavior, conducting A/B tests, and optimizing your website's design and layout, you can increase user engagement and conversions.

7. Influencer Marketing: Influencer marketing involves partnering with influencers or industry experts to promote your brand or products. By leveraging their large following and credibility, you can reach new audiences and generate user interest in your website.


8. Social Media Advertising: In addition to organic social media marketing, you can also use paid advertising on platforms like Facebook, Instagram, Twitter, and LinkedIn to target specific demographics and drive traffic to your website.

9. Mobile Marketing: With the rise of smartphones, mobile marketing has become essential. By optimizing your website and advertisements for mobile devices, you can provide a seamless user experience and effectively engage users on-the-go.

10. Video Marketing: Video content has gained immense popularity and is a highly engaging format. By creating compelling videos about your products, services, or industry insights, you can capture users' attention and drive them to your website.

11. Affiliate Marketing: This branch involves partnering with affiliates who promote your products or services in exchange for a commission. By tapping into their networks and leveraging their influence, you can attract more visitors to your website and increase user engagement.

12. Remarketing: Remarketing allows you to target users who have previously visited your website but have not converted. By showing them personalized ads across different platforms, you can bring them back to your website and encourage them to take the desired action.

13. Customer Relationship Management (CRM): CRM systems help you manage and analyze customer data to enhance engagement and drive conversions. By understanding your customers better, you can deliver personalized experiences, tailor your marketing efforts, and ultimately increase user engagement on your website.

14. User Experience (UX) Design: UX design focuses on creating a positive and intuitive experience for website visitors. By optimizing your website's navigation, layout, and functionality, you can enhance user engagement and encourage them to spend more time on your site.

15. Influencer Collaboration: Collaborating with influencers or industry experts in your niche can help increase brand awareness and credibility. By partnering with influencers who align with your brand values, you can reach their audience and drive traffic to your website.

16. Online PR: Online PR involves building relationships with journalists, bloggers, and online publications to get media coverage and mentions. By getting your brand featured in reputable sources, you can boost credibility, increase visibility, and attract more users to your website.

17. Web Analytics: Web analytics tools allow you to track website performance, user behavior, and conversion rates. By analyzing this data, you can gain insights into user preferences, optimize your website, and strategize for better user engagement.

18. Local SEO: If you have a physical location or target a specific geographic area, local SEO is crucial. By optimizing your website for local search terms, managing online reviews, and listing your business on local directories, you can drive targeted traffic from your local area to your website.

19. Chatbots and Live Chat: Implementing chatbots or live chat functionalities on your website enables real-time communication with users. This can help provide instant responses to inquiries, improve customer service, and engage users by addressing their concerns promptly.

20. Gamification: Incorporating gamification elements on your website, such as quizzes, contests, or rewards, can increase user engagement and make the experience more interactive and enjoyable.

21. Social Proof: Social proof involves leveraging customer reviews, testimonials, and case studies to build trust and credibility with potential users. By showcasing positive feedback from satisfied customers on your website, you can increase user engagement and encourage conversions.

22. User-generated Content (UGC): UGC refers to content created by your users, such as customer reviews, social media posts, or blog comments. By encouraging and featuring UGC on your website, you can foster a sense of community, increase social proof, and engage users.

23. Interactive Content: Interactive content, such as quizzes, polls, assessments, or interactive videos, can capture users' attention and encourage active participation. By incorporating interactive elements on your website, you can boost user engagement and make the experience more enjoyable.

24. Personalization: Personalization involves tailoring your marketing messages and website content based on user preferences, demographics, or behavior. By delivering personalized experiences, product recommendations, or targeted offers, you can increase user engagement and drive conversions.

25. Voice Search Optimization: With the increasing adoption of voice assistants like Siri, Alexa, and Google Assistant, optimizing your website for voice search is becoming essential. By optimizing your content to align with voice query patterns, you can attract voice search users and enhance user engagement.

26. Influencer Takeovers: Allowing influencers to take over your social media accounts or create content on your behalf can generate excitement and engagement. By leveraging their influence and creativity, you can attract their followers to your website for increased engagement.

27. Social Listening: Social listening involves monitoring online conversations to understand customer sentiment, identify trends, and engage with your audience. By actively participating in relevant discussions and addressing customer concerns, you can build relationships and drive users to your website.

Digital Marketing can be classified into:
Search Engine Optimization (organic way i.e natural way to rank a website/blog, includes Google Analytics, Keyword Planner, Search Console, third party SEO Tools)
Search Engine Marketing (includes Google AdWords, Pay-Per-Click, inorganic ads)
Social Media Marketing (includes sponsored ads only within social networks)
Using these you can get the user engagement you desire on your website.


ravidubey

CONTENT
Google has orchestrated a large shift in the way in which most promoters use their content. They have placed a big focus on great, original and valuable content rewarding participants with large amounts of traffic and higher search rankings.

EMAIL
Email has had its share of bad press in terms of the part it plays in the marketing process, but let's not underestimate the part it can play however as it is still one of the most powerful arms of most marketing strategies.

AFFILIATE
There are plenty of platforms like Affiliate Window who have smaller blogs through to huge discount portals all ready to advertise your products or services in return for a commission on a sale.
Hello Guys!!!! My Self Ravi Dubey, working in Digital Marketing as a Digital marketing Manager from last 5 year .Effective Communicator with quick learning abilities.
Signature: http://brandboyz.com/
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