Internet Marketing

Started by vedwati01, 02-12-2015, 05:27:52

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vedwati01Topic starter

Hello,

I want To gain more knowledge about internet marketing.

Please Give Your suggestions.

Thanking You :)
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dragon

It is a platform where you can promote your business or products online. There are different ways to project a business in internet like you can concentrate in bringing your site in the top searches of search engine by concentrating in SEO works, or you can go for paid version by search engine marketing or SEM. In the current trend Social media is playing a major role in driving traffic for the website. So internet market is a very good platform for projecting a business, but correct way of adopting the things is very important.


samyakonline

#2
Here's an overview of the key areas in internet marketing that you might want to learn more about.

Search Engine Optimization (SEO): This is the process of optimizing your online content so that search engines like to show it as a top result for searches of a certain keyword. SEO knowledge is crucial for getting your website or content to rank higher in search engine results, driving more organic (non-paid) traffic to your site.

Content Marketing: This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Studying content marketing can help you learn how to create blog articles, ebooks, webinars, and other types of content that can drive engagement with your brand.

Social Media Marketing (SMM): With the popularity of social media platforms like Facebook, Instagram, Twitter, and LinkedIn, knowing how to effectively market on these platforms is essential. This includes creating engaging content, leveraging paid promotions, interacting with followers, and measuring the impact of your efforts.

Search Engine Marketing (SEM): This includes activities like paid ads on search engines, typically using platforms like Google Ads or Bing Ads. This can be a fast way to drive targeted traffic to your website but it requires knowledge of keyword research, bidding, and ad creation.

Email Marketing: This involves building an email list of potential and actual customers and then sending them carefully crafted emails. Email can also be used to send newsletters, promotional material, or direct advertisements. Understanding how to segment your list, design effective emails, and analyze your results can be very valuable.

Affiliate Marketing: This is a process of earning a commission by promoting other people's/companies' products or services. It can be a powerful tool for companies to increase sales and for individuals to earn income online.

Analytics: Understanding how to use tools like Google Analytics lets you measure the success of your marketing efforts. This includes seeing where your traffic is coming from, what people do once they're on your site, which pieces of content are most effective, and more.

You can start gaining knowledge about these aspects by reading books, attending webinars/seminars, taking online courses, following industry experts and blogs, and of course, practicing what you learn. Websites like Hubspot, Moz, Neil Patel, and social media today offer lots of free resources you can use to start learning.

Let's delve deeper into the aforementioned areas of internet marketing:

Search Engine Optimization (SEO): This technique is all about tailoring your website and its content to rank better on search engines like Google. You'll want to understand both on-page and off-page SEO. On-page SEO refers to the optimization of elements that exist on your website, including content quality, keyword incorporation, site speed, meta descriptions, etc. Conversely, off-page SEO refers to actions taken outside your website that affect your rankings within search engine results pages (SERPs), such as backlinks from another site.

Content Marketing: This approach is about providing value to your audience through relevant and high-quality content. You should learn how to create a content strategy which involves understanding your audience, defining your goals, research and creation of content, distribution and marketing of this content, and respective performance analysis.

Social Media Marketing (SMM): Social media is an interactive platform that allows you to reach a wide range of audiences. Here, you should understand how each platform operates and how to plan, execute, and measure your campaigns. Knowing how to create engaging content, boost posts, and use social media management tools will also be beneficial.

Search Engine Marketing (SEM): This is mostly about paid promotions on search engines. You'll want to learn how to conduct keyword research, set up and manage campaigns, create effective ads, measure performance, and optimize for better results.

Email Marketing: This involves reaching out to your customers through emails. Understanding different types of marketing emails (newsletters, transactional emails, promotional emails), how to design these emails, how to segment your customers for more personalized approaches, and understanding metrics (open rate, click-through rate) can enhance your skills in this area.

Affiliate Marketing: This is a type of performance-based marketing where you promote other's products or services and earn a commission from any sales or actions taken. Learning how to find relevant affiliate programs, effective marketing methods to promote affiliate products, and how to track your success is crucial.

Analytics: Internet marketing is highly data-driven, so understanding analytics is essential. You should have a mastery of how to use Google Analytics, understanding web traffic, conducting A/B tests, conversion tracking, understanding the sales funnel, interpreting data, and making strategic decisions based on this data.

To gain more knowledge, you may want to take up specific courses on platforms like Coursera, Udemy, or Lynda. There are also certificates that you can earn like Google Ads Certifications, Facebook BluePrint Certification, HubSpot Content Marketing Certification, Google Analytics IQ Certification, etc., which can help give credibility to your skills and make you more attractive to employers or clients.


Let's take a further dive into some of the defined areas of internet marketing:

Advanced SEO Techniques: SEO is a vast field with many sub-disciplines. Some advanced concepts include understanding technical SEO (website design, UX, site architecture, XML sitemaps, etc.), SEO for mobile platforms, voice search optimization, and SEO tools like Ahrefs, SEMRush, Google Search Console, and more. You should also learn about Google E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines for creating high-quality content.

Inbound Marketing: This is a part of content marketing, where you craft strategies to attract customers through relevant and helpful content. This might include in-depth knowledge of buyer personas, the buyer's journey, and lead nurture strategies. The goal of inbound marketing is to add value at every stage in your customer's buying journey.

Video Marketing: With the rise of platforms like YouTube, TikTok, and the use of video on other social media platforms, understanding how to create engaging and converting videos is crucial. You should explore subjects like video SEO, video editing software, and learn how to measure your video's success.

Retargeting/Remarketing: This strategy is used to target users who have interacted with your brand before but did not convert. Remarketing can drastically improve your conversion rates and ROI. Learn about pixel-based and list-based retargeting, and platforms for remarketing like Google Ads and Facebook.

Marketing Automation: As the digital marketing domain is vast, learning about marketing automation tools can save you a lot of time and increase productivity. This includes email marketing automation, social media post scheduling, and CRM systems that help you manage your interactions with current and potential customers.

Influencer Marketing: Collaborating with influencers and opinion leaders in your industry is a high-impact strategy for reaching a larger audience. You should understand how to choose the right influencers, negotiate deals, and measure the success of these collaborations.

Conversion Rate Optimization (CRO): This aspect of marketing aims at increasing the percentage of users who perform the desired actions on your website. It involves understanding of design elements, copywriting, testing and analytics.

Data Visualization: Being able to visualize and present analytic data in a clear, attractive manner is a highly valuable skill. Tools like Tableau, PowerBI, or Google Data Studio allow you to create amazing data visualizations that allow you and others to understand the data better.

A more granular understanding of these areas can be built with online courses, industry-related podcasts, participating in relevant forums, networking with industry experts, and getting hands-on experience. Remember, the key to excelling in digital marketing is continual learning and adapting since the digital landscape evolves rapidly.
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Worldeyeglasses

When it comes to increasing client retention levels and building relationships with consumers, the Internet is a crucial platform. By sending a follow up email to thank the consumer and confirm a transaction, you can start the relationship out on the right foot when they make a purchase from your online store.
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guptaabhijit318

Internet marketing refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.


Chersont

Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. That's why I don't waste my time and use paidforumposting.com service. I like them and highly recommend.
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jasonhalle

Internet marketing is a huge and interesting field. You have to remain update about latest stuff. If you want to learn it you have to follow some good blogs and websites. You can learn it from Moz Blog, Searchengineland, quicksprout blog, kissmetrics blog etc.

HarshadaT

If you are really interested to know about Internet Marketing world and if time persists, then I would suggest you to have a read here - http://moz.com/beginners-guide-to-seo

This will help you understand the basic of Internet marketing in a simple understandable language.


Lipipaliwal

Well, Internet marketing is nothing but a way that how can you do marketing through online. It is also known as digital marketing. You can earn huge money by selling your product in an efficient manner at a lesser time.


internetvietnam

Hello @vedwati01
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.