Is doing social Bookmarking regular for E-commerce site is valuable or not?

Started by telemart, 02-26-2017, 23:05:05

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telemartTopic starter

Hello Friend !! Is doing social Bookmarking regular for E-commerce site is valuable or not? Now a days Social Bookmarking play vital role for gaining more user engagement and traffic.


sharmaroshni

Regularly done, Social Bookmarking is valuable for E-commerce site. Social bookmarking is good to share, manage, edit our website details globally which lead to generate more traffic.


telemartTopic starter

Thanks for your valuable reply but when we do regular social bookmarking then my site is going down !! thats why i post this thread to know importance of Social Bookmarking.

admissioninfo123

Social bookmarking can potentially be of some use in an e-commerce website's SEO strategy, but it has diminished in utility compared to what it was a few years ago.

In the earlier days of SEO, social bookmarking was a commonly used method for off-page SEO. It was used to get backlinks, increase visibility, and drive traffic to a website. Websites such as Digg, Delicious, and Reddit were popular platforms that were widely used for this purpose.

However, the magnitude of effects resulting directly from social bookmarking has been considerably reduced with updates in Google's algorithms aimed at reducing the impacts of low-effort link-building strategies. Today Google values quality over quantity, meaning that having a few high-quality, relevant backlinks from respected and significant sites can be more beneficial than many low-quality or irrelevant ones.

While regular social bookmarking might not hurt, it is unlikely to provide significant SEO benefits, and the time and effort might be better spent on other SEO strategies. It's important to remember that any sort of manipulation intended to artificially inflate a website's apparent popularity can be detected and penalized by Google's algorithm.

Instead of focusing on social bookmarking, concentrate on producing high-quality content that meets the needs and interests of your target audience. If you do that, your content is more likely to be naturally linked to, shared, and promoted on social media platforms, which can increase both visibility and traffic.

It's worth noting that if your ecommerce site is heavily integrated with user-generated content or has unique offerings that are suited for social bookmarking sites' audiences (Reddit, for example), there might be value in being active on these platforms to engage potential customers and drive traffic.

In conclusion, while doing the occasional social bookmarking for significant updates may have some limited utility, regular social bookmarking is generally not seen as a high-value activity for an e-commerce site's SEO in most cases. Instead, focusing on other areas like on-site optimizations, advanced link-building strategies, technical SEO, and content marketing in general could potentially be more beneficial.

let's dive deeper into what forms of SEO and traffic generation methods you should focus on for an e-commerce website instead of just relying on social bookmarking.

Content Marketing: This includes creating high-quality, valuable content that serves your prospective customers. For e-commerce, this can be blogs that answer common questions, guides on using your products, or any other content that provides value and subtly promotes your products. It's key to making people aware of your business and attracting backlinks.

Social Media Marketing: Having a strong presence on social media can help increase visibility and drive traffic. While it's not the same as social bookmarking, it's a more effective way to engage with your audience directly.

Email Marketing: By collecting emails (through sign-ups, purchases, etc.), you can create an email marketing campaign that keeps your audience engaged and encourages them to return to your site.

On-site SEO: This includes optimizing your product pages with keywords, improving your site speed, creating a user-friendly experience, having mobile-friendly design, and so on. It's crucial for both helping search engines understand your site and making it enjoyable for users.

Technical SEO: This involves aspects like XML sitemaps, structured data markup, robots.txt, HTTPS, and more. These things help search engines crawl and understand the content and structure of your site.

Link building: Getting high-quality, relevant backlinks is still a powerful ranking factor for search engines. This involves reaching out to relevant blogs, suppliers, partners, or industry publications to create these valuable links.

Influencer Marketing: Collaborating with influencers can raise your brand's visibility, especially if your products fall under categories like fashion, beauty, fitness, lifestyle, and tech.

PPC Advertising: While this isn't an organic method, pay-per-click advertising can be very effective in driving targeted traffic to your e-commerce site, especially when used in coordination with other listed methods.

Consumer Reviews: Encourage satisfied customers to leave reviews on your product pages. Positive reviews can be a driving factor for potential customers as well as help your products rank higher in search results.

let's go into some advanced techniques and strategies you can use beyond the basics for an e-commerce website:

Video Marketing: Videos can be an extremely engaging type of content. They can showcase your products in action, give detailed instructions for use, or provide insightful product reviews/recommendations. Upload these videos on YouTube (which is the second biggest search engine) and embed them onto your product pages.

Voice Search Optimization: As more users are using voice search features with their smart devices, optimizing for voice search by focusing on long-tail keywords and natural language can give your site an edge.

Schema Markup: Schema markup is a type of microdata which makes it easier for search engines to parse and interpret the information on your web pages more effectively. It can also enhance your search results through rich snippets, which can improve your click-through rates.

Content Personalization: Personalize the content, offerings, and advertisements on your site based on user behavior, source of acquisition, past purchases, and other relevant variables. This requires advanced systems and potentially machine learning algorithms, but can greatly boost user engagement and conversion rates.

Hyperlocal SEO: If you also have physical stores, optimizing for local search can help bring in foot traffic. This involves strategies like getting your business on Google Maps, optimizing for keywords that include your location, and encouraging local reviews.

Mobile App: If feasible, developing a mobile app for your e-commerce store can increase customer loyalty and simplify the shopping experience, especially for returning customers. Apps can also implement advanced features such as push notifications to drive engagement.

Advanced Analytics and Tracking: Make sure you have advanced tracking in place (like Google Analytics with properly configured e-commerce tracking). Use this data to recognize user behavior patterns, figure out where customers are dropping off, and optimize your strategies.

Artificial Intelligence (AI) and Machine Learning (ML): AI can help you to understand user behavior, and ML algorithms can improve search functionality on your site. They can learn from past queries to provide better search results, recommendations, and personalization. An example of this is the "Customers who bought this also bought..." feature.

Chatbots: To provide 24/7 support to your customers, consider implementing a chatbot on your site. It can answer common customer inquiries and provide product recommendations.

here are a few more advanced e-commerce strategies to think about:

A/B testing: This can be used to test different variations of your web pages to see which version yields the best results. For example, you might test different versions of a product description, images, call-to-action designs, or even the overall layout of a page. With A/B testing, you can make data-driven decisions and improve the performance of your site.

Augmented Reality (AR) Experience: AR has been gaining popularity in the e-commerce industry. It enables customers to experience your products in a way that closely mirrors a physical shopping experience. For instance, IKEA uses it to allow customers to see how furniture items will look in their homes.

User-Generated Content: Encourage your users to share their own content, such as pictures featuring your products or testimonials, and feature it on your product pages and social media. UGC can increase trust and help prospective customers visualize themselves using your products.

Retargeting Campaigns: If someone visits your site without making a purchase, retargeting can help you stay on top of their mind and encourage them to return. This involves showing them targeted ads based on the products or pages they viewed on your site.

Affiliate and Referral Programs: Creating an incentive-based program where affiliates or existing customers can refer new customers to your store can be a cost-effective way to spread awareness and generate sales.

Conversion Rate Optimization (CRO): This involves analyzing the behavior of your visitors and making changes to your e-commerce website to increase the chances of conversion. It could vary from simple changes like button placements to complex ones like checkout process improvement.

Diversified Delivery & Payment Options: Ensure you're providing a range of delivery and payment options to cater to all user preferences. People appreciate flexibility when it comes to e-commerce transactions.

Advanced Search Engine Optimization (SEO): There's always more room for SEO improvements. You can delve into long-tail keyword optimization, improving site speed, enhancing the mobile experience, optimizing images, and focusing on international SEO if you ship worldwide.