Keyword domain SEO benefits?

[Rattan11]

The simple answer here is, yes. If you have already established your domain name, and it has keywords in it, then it is a factor in Google’s ranking.

So it would seem logical that if I have a website, www.company.com, and purchase a couple of target keyword domains, and point them at my website, because Google counts keywords in the domain as valuable, then this would help me rank higher for that target phrase.

Hold that thought for just a second.

Google counts unique web addresses (including domains) as being a web page. So www.company.com/page1.html is one page of content. Similarly, www.company.com/page2.html is another page of content, and Google gets that.

However, if www.company.com/page1.html has some content, and www.company.com/page2.html has exactly the same content (because you copied it for some reason), then Google gets a little suspicious that something fishy is going on, because the content is identical. This is called duplicate content, and Google will discount the second address, and it won’t rank well, if at all (I’ve tested this).

[ChrisJames661]

A unique and memorable domain is good, but a unique and memorable domain that also tells people what the website is about is infinitely better.”