We love our clients, and we want to help them and provide them with support and marketing advice, one piece of advice I tell all my clients is to include your keywords in your domain URL. Am It is important to understand the benefits of keyword domain names, and how important an SEO marketing strategy is to you.
Why Domains URLs Are Important?
Domain names are important. They influence the amount of traffic your website receives, playing a key role in how your website ranks in search engines.
Smart investors are rushing to buy a single word, category-defining domain names that top corporates have paid a lot of money to find the best domain names for their business. Perfect examples are Motorcycle.com owned by Honda, Holidays.com owned by First Choice, and ASAP Ventures Ltd. paid 300 300,000 for Recycle.co.uk.
There is a slight misconception that owning a one-word domain is valuable, but most do not realize that domain names for two-word or even three-word keywords can be more effective. In fact, these "long keywords" can be even more powerful because they are more specific.
What are the benefits of a keyword domain name?
There are several benefits to matching keyword domain names. They are pre-qualified, target leads, with no SEO and no web rankings. People still type their search terms into their browser, and some of them will type their search into their work with .com or .com.au in their browser.
An example of this is instead of going to Google and searching for "restaurants in London". Some people first type London.com into a restaurant in their browser to see what happens, and to the owner of the restaurant who has enough insight to buy the domain. There are benefits to being named, while other restaurant owners may just want to be in the search rankings.
Another benefit of keyword domain names is that they increase your organic search traffic. One of the many aspects of the algorithms of major search engines like Google is the domain name itself.
Precisely matched keyword domain names are considered critical, and as a result, sites with keyword domains generally rank higher than websites without keyword domains. The use of keywords in root domain names ranks third for on-page SEO optimization, according to the 2010 Search Engine Rankings Factors Report.
A third benefit of keyword domain names is increasing your click through rates. If users see the keyword domain in the URL more often than other domains shown in search results, users will click more on your website.
Even if you're paying for Google AdWords, statistics show that more and more people will click on your website if you see a domain of keywords in the URL.
The fourth major benefit of keyword domain names is brand recognition. The results usually show that consumers associate the domain of general keywords with market leadership. For example, if a user searches for 'Adelaide Lawyers' and the following website www.adelaidelawyers.net.au, they indicate that they assume that they have accessed this service at your location Are market leaders. It shows immediate credibility.
Why buy more than one domain?
Many businesses make the big mistake of just buying their business name as their domain name. For example, a law firm will only buy your own domain name, especially with legal entities. First, they own their own domain name that matches their business name. The problem is that a lot of businesses stop there. If someone knew their business name, they would type that particular name into Google, but what about all the potential customers who don't know about their business? They will never find them! You need additional domains to cover all bases.
You must own location + service domains for all of your services and / or products for your service in each geographic region. Doing so will not only benefit you, but also prevent your competitors from doing the same.
How many keyword domains are worth?
So, how do we answer this question? Let's put it this way; how much lead is in your business? We say you are a law firm. A new client can charge you 6,000. They can become a repeat client. They can send your firm to other people. This lead can be worth a little luck. So would you pay $ 2000 or more to own a domain that has already brought qualified, desirable customers to your firm? We all know the answer.
Companies have no problem throwing thousands of dollars into billboards, magazine ads, television ads and radio ads, and that's a problem. People can't click on any billboard or newspaper ad, and that's why the Internet will always be the king of marketing.
Smart businesses are starting to take a penny out of their marketing budget and invest it in common keyword domain names.
The general domain of keywords has many advantages and can have far greater cost effects
Topic: Keyword domain SEO benefits? (Read 11127 times)
05-08-2010, 22:57:46