Which ranking signal is most important in SEO?

Author Topic: Which ranking signal is most important in SEO?  (Read 1761 times)

Offline venkatweetzTopic starter

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Which ranking signal is most important in SEO?
« on: 10-29-2018, 06:51:12 »
I heard that Google's top 3 ranking signals are,

1. Rankbrain
2. Website Content
3. Backlinks

But, I don't know which one is important.


Offline vallam

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Re: Which ranking signal is most important in SEO?
« Reply #1 on: 10-29-2018, 08:54:14 »
Firstly, Google checks the relevancy of your content, then it checks backlinks, and RankBrain is an AI used to sort the search results.

Offline vimalc98

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Re: Which ranking signal is most important in SEO?
« Reply #2 on: 10-31-2018, 03:24:54 »
Content is the king..everyone knows that.
If your content is good then everyone will link to it and your backlink count will go up and thus the rankings.
There are so many factors that can affect your ranking.
In all of them, one factor is so important, and that is User Engagement.
If someone clicks on your site and bounces back right away then Google will know that your content is shit.
SO it will decrease its rankings. Which leads us back to the CONTENT.
I hope you get my point.

Offline harrywood

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Re: Which ranking signal is most important in SEO?
« Reply #3 on: 11-12-2018, 04:20:31 »
These steps are most important for ranking signal,
An Accessible URL. Page Speed (Including Mobile Page Speed) Mobile Friendliness. Domain Age, URL, and Authority. Optimized Content. Technical SEO. User Experience (RankBrain) Links.

Offline riyaa_rp

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Re: Which ranking signal is most important in SEO?
« Reply #4 on: 11-27-2018, 03:10:47 »
I heard that Google's top 3 ranking signals are,

1. Rankbrain
2. Website Content
3. Backlinks

But, I don't know which one is important.

Who told you that these 3 ranking signals are important? do you have any source where it is mentioned?


Offline Registernuke

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Re: Which ranking signal is most important in SEO?
« Reply #5 on: 11-27-2018, 18:32:00 »
I heard that Google's top 3 ranking signals are,

1. Rankbrain
2. Website Content
3. Backlinks

But, I don't know which one is important.

In regards to your opening post, it would be wise to check out other reputable sources to get a better refined overview of what really Google is looking for. Many sites offer good info on the topic you posted about. For example you can go to:

https://moz.com/search-ranking-factors
At the above source you will find good reputable info about what are some of the characteristics of web pages that tend to rank higher.

https://searchengineland.com/seotable
At the above source you will find another useful and helpful article on some of  the major factors to focus on for search engine ranking success.

https://backlinko.com/google-ranking-factors
The above article also goes into "great" detail about factors and ranking signals.

In addition if I may add you can also just Google "seo ranking factors 2018" and check out the results to get even a more broader view.

Offline Neel Patel

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Re: Which ranking signal is most important in SEO?
« Reply #6 on: 11-27-2018, 21:53:18 »
Registernuke shared trusted and most referred sources.  !-!
Follow the links and find your answer.  :)

Offline Chris_Tax

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Re: Which ranking signal is most important in SEO?
« Reply #7 on: 11-27-2018, 22:20:56 »
The age of your do follow back links and website. You need to focus on high page rank do follow back links that will not be deleted.
Chris
https://incometaxprepfillmore.com/

Offline Vedikaledange

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Re: Which ranking signal is most important in SEO?
« Reply #8 on: 12-01-2018, 01:13:31 »
Rank Brain is an artificial intelligence (AI) program used to help process Google search queries.
RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand.
If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.
In practice, for a search phrase like “How many tablespoons in a cup?”, Google’s Rank Brain will show different search results based on things like what country the search was made from.

Google told Search Engine Land that RankBrain favoured different results in Australia versus the United States for that query because the measurements in each country are different, despite the similar names.
And it’s effective: Google search engineers were asked to look at some pages and guess which ones they thought Google’s search engine technology would rank at the top of search results.
While Google search engineers guessed correctly 70 percent of the time, Rank Brain had an 80 percent success rate.
Overall, Rank Brain is capable of learning and recognizing new patterns and then revising SERPS (search engine results page) based on its new knowledge.

How important is Rank Brain?
RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked.
According to Google it’s the third most important factor in determining the results that appear in your search queries.
At the moment, Google’s Rank Brain is reported to be responsible for 15% of all online searches and is now one of the most important signal out of the hundreds of signals used to determine search ranking.

How Will Rank Brain Affect Your SEO?
The first step in developing an SEO campaign has always been about defining your keywords.
When you’re defining your keywords, you will be looking for relevant keywords to your business that customers are searching for. This has always been the foundation to a successful SEO campaign.
If you’re targeting keywords customers are not searching for, then your campaign is doomed from the beginning.
This part of the SEO process, the foundation, is what Rank Brain will most affect.

Before Rank Brain, Google’s software engineers would create a mathematical algorithm that would determine search rankings. That algorithm would be a constant until an update was made.
However, with Rank Brain that algorithm is now learning and constantly changing.
As a result, your SEO campaign has to be more nimble and adaptable to changes in the search engine rankings landscape.


 

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