Landing Pages

Started by solomankane, 05-03-2013, 07:26:41

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solomankaneTopic starter

What are the significance of Landing Pages ?
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Luca tall

The main goal of the website is to get traffic by conversion that will be fullfil with the help of using landing page because it going to converted into something valuable. Secondly it can be customized for visitors with specific interest so this is also one of the important benefit.


webcreations

Landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page. A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the search query. This page generally displays logical information, usually something that pertains directly to the keywords searched, or has the keywords directly on the page. This can be a transactional or a reference page as well. In pay per click and other paid inclusion campaigns the landing page is considered the place where "the deal is closed" which basically means that visitors decide on the landing page whether they are going to use the service of the web page or not.

Vineet

Landing Page play very important role in SEO.I am quoting Sydney's defination here 'The Landing page is defined as the web page that visitors arrive at after they click the link on a search engine results page....'. If Landing page is not attractive or user did not find what they are looking for they will left the site immediately.
newbielink:http://www.bloomingartificial.co.uk/artificial-topiary.html [nonactive]  | newbielink:http://www.bloomingartificial.co.uk/artificial-plants.html [nonactive]
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frankdevine

Focus on conversion

The simple fact is this: landing pages focus on one thing and that's converting visitors into leads. Whether you're asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more.

Better metrics

Sure, there's different metrics you can gather on your homepage, but with a conversion targeted landing page, I can really concentrate on what's working and what's not.

Cut costs on advertising

Did you know landing pages actually help reduce costs on advertising? With more conversions through focused pages, you can generate more leads, for more sales revenue. That in-turn decreases costs and you can put more funding into things like higher PPC ad budgets or other techniques, such as SEO and social media outreach.


samfrank

A landing page is a promotional Web page that visitors usually reach by clicking on advertisements or search listings.One benefit of a landing page is that it can be customized for visitors with specific interests.Landing pages are effective because they focus on specific goals.