Meta Tag Length Measurement - Characters vs Pixels?

[EmilyT]

Hi All, I have a question for SEO pros here: Do you measure the meta title and description in character count or pixel? What are the potential issues of measuring the pixels?

I understand the pixels can be more accurate measurement. However the reason I am asking is I have multiple languages to measure, and you can understand each lang's character pixel width would be different. Which means I need to count it for each of the characters per lang for meta title and desrctiption. This process is quite manual and I don't feel it could make a big difference when comparing the character counts.

If you were me, would you consider to use character count instead?

Thanks!

p.s. Online tools are not an option as we are building it in a Google sheet template for in house use.

[EmilyT]

Can anyone please help with this question? Thanks!

[Neel Patel]

Hi All, I have a question for SEO pros here: Do you measure the meta title and description in character count or pixel? What are the potential issues of measuring the pixels?

I understand the pixels can be more accurate measurement. However the reason I am asking is I have multiple languages to measure, and you can understand each lang's character pixel width would be different. Which means I need to count it for each of the characters per lang for meta title and desrctiption. This process is quite manual and I don't feel it could make a big difference when comparing the character counts.

If you were me, would you consider to use character count instead?

Thanks!

p.s. Online tools are not an option as we are building it in a Google sheet template for in house use.

Hey EmilyT,
We check both character count & pixels! Even if you have two titles with the same character counts, pixel size will be different. Bigger the word higher pixels.

I want to ask that the same site is in multiple languages or they all are different?
And I suggest you consider both character and pixels in your case or just go with the pixels but don't only consider counts.

[John - Smith]

I agree with the user Neel Patel!
He is right. Go with pixels. 

[amayajace]

The meta description length is between 120 - 158 characters, up to 920 pixels. See the details below or see a title length limits.