On and Off-Site Search Engine Optimization Priorities

Author Topic: On and Off-Site Search Engine Optimization Priorities  (Read 2108 times)

Offline Benisch eMarketingTopic starter

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Search Engine Rank
A website’s search engine rank is determined by two dominant factors:

1. How well the site is optimized
2. The number and quality of its back links

In order to achieve high search engine ranks, website owners need to make sure that their website and its overall web presence is efficiently, effectively, and strategically optimized.  This might require the hiring of an internet marketing consultant, but the savvy and invested website owner can accomplish this on their own by following the strategies discussed below.

Site owners must approach Search Engine Optimization in two distinct strategies: one of on-site optimization ad another of back-link generation.

On Site and Off Site Optimization
On site and off site optimization efforts, as stated above, need to be efficient, effective, and strategic.  These are three very distinct components of a successful strategy.

Efficient SEO Strategy.
An optimization strategy is efficient when it prioritizes the most influential components of search engine indexing.

The most important on-site SEO factors include:

1.   HTTP response code errors
2.   Keyword in URL
3.   Keyword in page title
4.   Content uniqueness

The second most important on-site SEO factors include:

1.   Content freshness
2.   Amount of content above the fold
3.   Keywords in anchor texts
4.   Keywords in H1 text
5.   Site speed
6.   Internal links pointing to the page

The third most important on-site SEO factors include:

1.   Keyword in Image Alt text
2.   Content Density

The fourth most important on-site SEO factors include:

1.   Keyword Frequency (body text)
2.   Keyword in Bold/Italic
3.   Use of visual content
4.   Correct rel=”canonical” use
5.   Absence of broken links

The fifth most important on-site SEO factors include:

1.   Perfect HTML Code
2.   Valid CSS

Effective SEO Strategy
An optimization strategy is effective only when on site optimizations are coupled with the optimization of off-site back links.  If a web page, for instance, is optimized for the keywords “Butterfly Valves,” then outside links to that page should contain the keywords “Butterfly Valve” in the anchor text.  Optimized back links from reputable, high ranking websites are quality back links, and these links are the foundation for a successful off-site SEO strategy.

Strategic Optimization Strategies
An optimization strategy is strategic when it considers three factors: market reach, user intent, and strength of competition.

1.   Market Reach.  The market reach reflects the size of an audience.  We want to optimize our web pages for the most frequently searched for keywords in our market niche in order to advertise and recruit as many potential clients as possible.
2.   User Intent. The user intent determines the quality of our audience.  Optimizations for “ball valves” and “actuated ball valves” will attract very different audiences.  Generating high traffic to a company's website is our goal, but only qualified traffic with quality user intent.
3.   Strength of Competition. The strength of the competition over a given keyword set is a very important consideration.  Companies that are trying to get to the top of the search engine results page should select keywords that have competition levels within reach.


For More information on successful internet marketing strategies, visit us at newbielink:http://www.benisch-emarketing.com [nonactive], or read our blog at newbielink:http://bostonemarketing.wordpress.com [nonactive].
Benisch eMarketing is a Boston based internet marketing consulting firm that specializes in developing successful internet marketing strategies for small and mid-sized companies.


Offline JessicaJohn

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #1 on: 03-28-2012, 23:29:36 »
All these points are very important and effective to achieve the targets specially on-page SEO is very important for any website because without on-page SEO it is very hard to achieve the targets. Therefore before start off-page SEO we should concentrate on on-page issues.

Offline sam1216

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #2 on: 03-31-2012, 12:22:34 »
you explain them very effetively in my opinion on page seo is good

Offline Hogward

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #3 on: 04-02-2012, 04:59:31 »
Its always better to start optimization process by on-page optimization followed by the off-page optimization. The first step it onpage optimization is keyword selection with unique content.

Offline YanivN

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #4 on: 07-14-2012, 01:51:39 »
Brilliant overview.
Professional SEO » www.seoisrael.co.il


Offline TM-Ali

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #5 on: 07-16-2012, 01:26:05 »
Keyword research and analysis is the most important element of website promotion as our target keywords will decide the on page and off efforts on web pages of your websites.

Offline sanjana

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #6 on: 07-26-2012, 22:47:00 »
Thank you for this useful share.........

Offline tomjohn

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #7 on: 07-27-2012, 00:43:51 »
Thanks for sharing this useful content. it will help in improving on page seo.

Offline Mekinz

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #8 on: 07-27-2012, 01:24:53 »
Both methods are effective for Search engine optimization, in on page seo the most important part is keywords selecting and then Meta description. In addition, off page optimization is a backliking technique; you can get countless backlinks of your website on other sites like blogs, forums and directories. In both methods you should focus on your content, it must be clear, quality and unique, otherwise all seo work will be useless.


Offline emmawilliam87

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Re: On and Off-Site Search Engine Optimization Priorities
« Reply #9 on: 07-27-2012, 12:58:07 »
70% depends on on-page SEO while rest 30% on off-page SEO.

 

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