Link Building works best when you have a one way link from another quality site to your own. The most important part of the optimization process happens off the page â€“ with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.An important component of Search Engine Optimization is to gain inbound links from quality, relevant web sites. When a business or other institution has positive relations with the public, people are more likely to voluntarily post links to it on their web sites and blogs.
In summary, successful PR and SEO campaigns both improve the publicâ€™s perception of a company and increase its search engine generated traffic. Companies should use an integrated approach, rather than treating SEO and PR as entirely separate efforts.