Problems understanding difference btw meta description and google SERP

Author Topic: Problems understanding difference btw meta description and google SERP  (Read 97 times)

Offline prokopsTopic starter

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I have a question about how to understand google SERP vs the meta.

I have this page:
The meta description says: "Få tjekket hos os hvor sund din bolig er og få rågivning om mulige forbedringer - SH404."

The SERP is here:,or.r_cp.r_qf.&fp=729a152d819e6011&q=bygningsbiologisk+unders%C3%B8gelse
Google SERP description: "Bestil en bygningsbiologisk opmåling, hvor vi måler og rådgiver omkring reduktion af mobilstråling og elektromagnetiske felter. Læs mere om ydelsen her ..."

So, the meta description is what I want output in the SERP. However, google completely ignores that and pulls in a description from the product description.
When I resubmit the page in webmaster tools, the result don't change.

So my question to you guys is what is going on and what do I not understand here.

Offline wellliving

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The meta description tag in HTML is the 160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.


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