Ranking Dropped !!

Started by Siservices, 09-28-2014, 23:46:59

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SiservicesTopic starter

I have a website that was doing really well and suddenly from 2 days the rankings dropped tremendously. But, the traffic increased. I can't understand why this happened. As I have posted some fresh qualitative content and updated my website last week. Please help.


alexfernandes

#1
One possibility is that the search engine algorithm has changed, affecting how your website is ranked. Another possibility is that your competitors have optimized their websites, resulting in lower rankings for your site. Additionally, while increased traffic is generally a positive sign, it doesn't necessarily translate to better rankings. It's important to analyze the quality of the traffic and whether it aligns with your target audience. Lastly, ensure that you haven't inadvertently made any changes to your website that negatively impact its performance or SEO. Consider consulting with an SEO expert or using tools to examine your website's analytics and performance to help pinpoint the cause of the drop in rankings.

factors to consider when trying to understand a drop in rankings:

1. Technical Issues: Check if there are any technical issues on your website that may be affecting search engine crawling or indexing. Broken links, slow loading speed, or server errors can all impact your rankings.

2. Algorithm Updates: Search engines frequently update their algorithms, which can cause fluctuations in rankings. Stay updated with industry news and check if there have been any recent algorithm updates that might have affected your website.

3. Backlinks: Analyze your backlink profile to see if there have been any changes. Sudden loss of high-quality backlinks or an influx of low-quality or spammy backlinks can negatively impact rankings.

4. User Experience: Evaluate the user experience on your website. If visitors are leaving quickly or not finding what they need, it can signal to search engines that your site is not providing value, which can affect rankings.

5. Content Quality: While you mentioned posting fresh qualitative content, it's worth scrutinizing the quality of the content you published. Ensure it aligns with search intent, provides value to users, and is well-optimized for relevant keywords.

6. Competitor Analysis: Monitor your competitors' websites to see if they have made any significant changes or improvements that may have impacted your rankings.

7. Google Penalties: It's possible that your website has been penalized by search engines due to violating their guidelines. Check if you've received any notifications in your search console or if there have been any significant changes in your website's overall health.

8. Keyword Competition: Assess the competitiveness of the keywords you're targeting. If more competitors are optimizing for the same keywords or if new competitors have emerged, it can impact your rankings.

9. User Engagement Metrics: Evaluate user engagement metrics like bounce rate, time on page, and click-through rates. Poor engagement metrics can indicate that your website isn't meeting user expectations, leading to lower rankings.

10. Mobile Optimization: Ensure your website is mobile-friendly and optimized for mobile devices. With the increasing number of mobile users, search engines prioritize mobile-friendly websites in their rankings.

11. Local SEO: If your website targets a specific locality, check if there have been any changes in local search algorithms or if new competitors have entered your local market.

12. Social Signals: Assess the impact of social signals on your rankings. Social media engagement, shares, and mentions can indirectly affect your website's visibility in search results.

13. On-Page Optimization: Review your on-page optimization efforts. Ensure that your title tags, meta descriptions, headers, and content are all properly optimized for relevant keywords. Poor optimization can negatively impact your rankings.

14. Duplicate Content: Check for duplicate content on your website, both internally and externally. Duplicate content can confuse search engines and lead to lower rankings.

15. Site Structure: Assess the overall structure of your website. A clear and logical site structure helps search engines understand the hierarchy of your content and can positively impact rankings.

16. Brand Signals: Search engines value brand signals, such as brand mentions, online reputation, and social media presence. Strengthening your brand's online presence can improve your website's rankings.

17. Local Business Listings: If you have a physical location, verify that your business listings on platforms like Google My Business are accurate and up-to-date. Inconsistencies can negatively impact local rankings.

18. Website Security: Ensure that your website is secure, especially if you handle sensitive data or transactions. Search engines prioritize secure websites and may penalize those with security vulnerabilities.

19. Content Freshness: Regularly update your website with fresh content to show search engines that your website is relevant and active. Outdated content may result in lower rankings.

20. Link Building: Evaluate your link building strategy. High-quality backlinks from authoritative websites can significantly impact your rankings, while low-quality or spammy backlinks can harm your rankings.



I guess the prime reason for your keyword rankings experiencing a drop in SERPs is Panda 4.1. Panda punishes websites with low quality and thin content and so kindly check your website content.
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sarthakweb

Hello Sir,
As you have mentioned, You have changed your content, added fresh one so if you did strong back links then let give Google some time to analyze your content. because already Google have been released panda 4.1.
So just wait for few days then go ahead.
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Alawi

Quote from: Siservices on 09-28-2014, 23:46:59
I have a website that was doing really well and suddenly from 2 days the rankings dropped tremendously. But, the traffic increased. I can't understand why this happened. As I have posted some fresh qualitative content and updated my website last week. Please help.

How can you say that your website is doing well? then dropped rankings tremendously? But traffic increased? Try to analyze your history of optimization back then and also check your webmaster tools for further error messages.
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SiservicesTopic starter

Quote from: Alawi on 09-29-2014, 22:19:39
How can you say that your website is doing well? then dropped rankings tremendously? But traffic increased? Try to analyze your history of optimization back then and also check your webmaster tools for further error messages.
How can I say? :)) Its my website and I analyze it that's why. There is no errors in webmasters as well.


Matt Diggity

Check analytics and see where the increase in traffic is coming from.  If rankings went down for one keyword while you saw an increase in traffic, then the rankings must have gone up for another.  Or did you get an increase in referral traffic?  Figure out what went down and what came up.  You probably got simultaneously hit and boosted by the panda refresh.  But for what keywords?  All in analytics.
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