Search Engine Optimization - the basics

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Offline linavi390Topic starter

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Search Engine Optimization - the basics
« on: 08-24-2011, 01:52:33 »
Link structure within the site

An obvious, but sometimes overlooked, aspect of search engine optimization is to make sure that search engine spiders can actually find (crawl) all of the site's pages. If they can't find them, they sure as hell won't get spidered and indexed, and no amount of search engine optimization on them will help.

Some points to note
Spiders can't see links that are accomplished by Javascript so, as far as search engines are concerned, they don't exist. Don't use them if you want spiders to follow your links.
Google won't spider any URL that looks like it has a Session ID in it, so URLs with longish numbers in them must be avoided. These are usually dynamic URLs.
Make sure that all pages link to at least one other page. Links to pages that don't link out are called "dangling links", and the reason to avoid them can be found here.
It is good to structure the internal links so that targeted search terms are reinforced. E.g. organize the links so that a topic's sub-topic pages link to the topic page with the right link text (see below), and vice-versa.

Off-page elements

Link text
<a href="url">some link text</a>
This is one of the two most important elements for good rankings. The link text can be on pages within the site or on other sites' pages. Either way, it is important. The target page's main search term should be included in the link text. When possible, don't use identical link text for every link that links to a page, but do include the target page's main search term in the link text.

Google attributes link text to the target page - as actually being on the target page, and it treats it's pseudo-presence as being an important element of the target page. Links carry even more weight if the text around them is concerned with the target page's topic and search term(s).

On-page elements

The Title tag
<title>some title words</title>
This is second of the two most important elements for good rankings. Make sure that the page's search term is contained in this tag, and place it as near to the front as is reasonable, whilst ensuring that it reads well. There's nothing wrong with placing the search term up front on its own, followed by a period; e.g. "Pagerank. Google's PageRank and how to make the most of it". The target search term is, of course, "PageRank". Obviously each page's Title tag should be different to the Title tags on the site's other pages.

The Description tag
<meta name="description" content="a nice description">
Some search engines, such as Google, don't display the Description like they used to do but, even so, it should still be included in each page for those engines that do, and for the odd times when even Google displays it. Write an appealing description for the page and incorporate the page's search term into it at least once and, preferably, twice. Place one instance of it at the start or as near to the start as is reasonably possible.

The Keywords tag
<meta name="keywords" content="some keywords">
The words in the Keywords tag were never treated as keywords by the search engines; they were treated as text on the page. The tag isn't as effective as it used to be but there is no reason to leave it out. So put plenty of relevant keywords into the tag and include the search term once at the front, and a second time further along the line. There is no need to seperate keywords and keyphrases with commas, as is often done, since the engines ignore commas.

The H tag
<Hn>some heading words</Hn>
"n" is a number from 1 to 6; the biggest heading size being 1. H tags are given more weight than ordinary text and, the bigger the H size, the more weight it receives. So include the target search term in H tags at least once on the page, and two or three times if possible. Also, place the first H tag as near to the top of the page as possible.

Bold text
Bold text is given more weight than ordinary text but not as much as H tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page.

Use the search term as often as you can on the page whilst not detracting from the page's readability. Make sure that you use the term once or twice very early in the page's body text and as often as possible throughout. Reword small parts, and even add sentences, to make sure that the search term is well represented in the text.

In all probability, each word in the search term will be found on the page seperate from the search term itself. This is good. In fact, if they are not there on their own, add a few of them through the page.

Alt text
<img src="url" alt="some alt text which is displayed on mouseover">
Include the search term in the alt text of all images on the page. Keep in mind that some systems such as Braille readers and speach synthesisers use the alt text, so you might want to make them usable whilst including the search term.

Offline John23

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Re: Search Engine Optimization - the basics
« Reply #1 on: 08-24-2011, 22:46:04 »
It's really good post. As of me Search Engine Optimization is the process or practice of designing web pages so that they rank as high as possible in search results from search engines. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

Offline prcys

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Re: Search Engine Optimization - the basics
« Reply #2 on: 09-01-2011, 04:05:19 »
Each and every person know that SEO is the one way for internet marketing.  But the basic concept for development of  SEO is to set the relevant pages of search at top position so that user can easily find solution for their query. "I have something for all sites."

Offline Webcash

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Re: Search Engine Optimization - the basics
« Reply #3 on: 09-01-2011, 08:20:16 »
I believe that an ordinary marketer / webmaster is suppose to know this things before they even consider starting an online business.
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Offline sushilsilicon

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Basics of Search Engine Optimization
« Reply #4 on: 09-08-2011, 03:42:01 »
In On-Page and Off-Page Search Engine Optimization Techniques the following terms are involved

In On -Page Includes:

1. Meta Tag Optimization.

2. Sidebar Link Optimization

3. Alt and H1,H2 Tag Optimization

4. W3C Validation Optimization

5. Duplicate Content Optimization

6. Keyword Research and Analysis

In Off-Page Includes:

1. Social Bookmarking

2. Directory Submission

3. Search Engine Submission

4. RSS Feed Submission

5. Forum Posting & Commenting

6. Blog Posting and Commenting

7. Press Release Submission

8. One-way Link Building

9. Social Networking Submission

10. Podcast Posting

11. Atom Posting

12. Classified Ads Posting

13. Video Posting

14. Article Submission

Offline Maddy

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Re: Search Engine Optimization - the basics
« Reply #5 on: 09-10-2011, 09:57:20 »
Installation of Google Analytics
Submission of URL to Google Webmaster tools, and code installed into your site to verify
Similar code verification for Alexa, Yahoo, Bing
Keyword researching, competitor research, benchmarking
Directory submission with full lisiting and photos, images, keyword rich information
Article writing (500 words) submitting to article sites and press release sites
Blog creation on wordpress, Blog on Google (blogspot)
Google maps directory verification and submission
DMOZ submission
Facebook, Twitter, social networking accounts, creating proper profiles
Setting up Google Alerts for competitors and your own URL to track appearance on the internet
Meta tags and meta description for your website, alt tags on images, proofreading for grammar etc
Web page copy composition in a style to suit your site, using anchor text to link to internal pages within your sites

Offline DavisJoseph

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Re: Search Engine Optimization - the basics
« Reply #6 on: 10-03-2012, 00:43:31 »

On-page Techniques:

  • Write Unique Content
    Include Keyword in First Paragraph
    Include Keyword in Title Tag
    Include Keyword in URL
    Create a Meta Description
    Include Keyword in Meta Keywords
    Balance Keyword Density
    Include Keyword in Main Image URL and Alt Tag
    Use Bold / Strong / Italics Attributes in Text Body
    Link from External Sites with Keyword in Anchor Text

Off page techniques :

  • Press Release Promotion
    Community Creation in Social Networking Sites
    Directory Submission
    Social Bookmarking
    Classifieds Submission
    Forum Postings
    Blog posting
    Article Submission
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