Search engine ranking question

Started by maddy58, 12-13-2011, 21:06:05

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maddy58Topic starter

My site ranks No:2 in the search engines for a particular keyword.
The site that is No:1 for that keyword has a lot less back links than i have and their site pages are very poorly optimised.
other than they have had their site running longer than my site, why is it that they are No:1 and i am No:2
If anyones knows the answer please let me know.


thanks,


social media optimization | php development
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mkjohn

#1
It appears you're seeking insights into why your website ranks second in search results despite having more backlinks and better-optimized pages than the site that currently holds the top position. While the age of the competing site plays a role, you're looking to uncover additional reasons for their higher ranking.

One potential explanation could revolve around the diversity and relevance of backlinks. Despite your site boasting a greater quantity of backlinks, the quality and relevance of the other site's links may carry more weight. Search engines prioritize authoritative and contextually relevant backlinks, which could be contributing to the other site's superior ranking.

Furthermore, user experience factors, such as page loading speed, mobile optimization, and overall engagement, can significantly impact search rankings. If the leading site offers a smoother and more engaging user experience, this could be influencing its higher position in search results.

Additionally, the actual quality and relevance of the content on the leading site's pages may be stronger, even if they are not well-optimized for SEO. Compelling, relevant content that precisely meets user search intent is a pivotal factor in search engine rankings.

In essence, search engine algorithms are intricate and consider a multitude of factors. It is crucial to maintain a focus on creating high-quality, pertinent content and cultivating authoritative, pertinent backlinks to enhance your site's ranking in due course.


Hogward

Make sure to check whether the competitor use keyword in their domain. Google gives weight for the niche domain names. If so don't worry. Keep build on quality backlinks which helps to beat your competitor.
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outsourcefirm

It may be your web page is not very popular as their web page. Seo loves good quality of back-link better then quantity of back-link. so, i suggest you to go for quality back-link for your web page. I hope it will solve your problem.
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sheenaroy

It depends upon the competition of the keywords it might be possible that your keyword which is first page has no more competition as compare to the keyword which is on second page.
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Worldeyeglasses

As you said your competitor site is running longer than your site, they may have advantage of site settlement. This means that they are highlighted more in the eye's of search engines. Make your presence strong by having quality optimization in both on & off site work.
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dragon

Ranking depends on many factors, not just the backlinks, content plays the major role. A well optimized site -  having quality backlinks have upper hand in ranking, even the traffic and bounce rate plays an important role in ranking, if your website has higher bounce rate than competitor, then his website will be in top of yours.

Lipipaliwal

Well, I would like to say one thing, just take a look again your website and check content whether it is quality content or not. Apart from this, if you are already doing SEO, then it is good, so just make it clear that you are sharing your link in social media sites or not. Apart from this, Do you prefer SMM strategies?


lucygomez

All major search engines rank web pages based on the number of links that point to them.Google uses backlinks as the most important factor when ranking sites. Yahoo and Bing also use link popularity in their formulas.