As an internet marketer you need to have at least a basic understanding of search engine optimization. Search engine optimization (SEO) has proven to be one of the best tools that internet marketers can utilize to bring their site up in the search engines. The higher your websites rank in search engines like Google, Bing and Yahoo, the more traffic will visit your websites. The thing is, SEO is not as easy as it looks. Those people who just jump in without proper education will have a hard time with it. These are a few things that you can keep in mind when using SEO.
The best thing to do is use keyword phrases, rather than individual keywords. There is a possibility that you will over saturate your own content with a single word if you only concentrate on that one word. Typically not approved of by the search engine spiders, over-saturation is more difficult for users to sift through.
When you use a keyword phrase instead of a single word, you are going to have an easier time bringing in traffic to your site as well as gain a higher ranking on the search lists. Keyword phrases are also easier to integrate into content than single words. Be sure your phrase makes sense, or you will get unfavorable results with your traffic, or people will simply leave your site immediately!
Do not fall prey to the so called “black hat” SEO techniques that would have you littering the page with keywords, but making them the same color as the background so that they cannot be seen or displaying them behind images on the site. These are nothing more than fast ways to get you banned by the major search engines. You always want to investigate these techniques to determine if you’re dealing with a scam before you use them, especially when you’re told, “They’re really on the up-and-up even if they sound too good to be true.” Always use techniques that are legitimate. Ditch the scams.
Do not try and optimize your page for more than one keyword. For each page or post you write, work only with one keyword phrase. If you are trying to optimize for too many different things, you will end up doing so for none of them and your writing will be cluttered. Make sure you have quality content, or none of it will work. When you try to force too many keyword phrases into the mix, your content starts to sound spammy and your site visitors will move on to your competition. It cannot be said enough: readers matter more than search engine spiders!
If you have aspirations to become successful as an Internet marketer, you must know the basics of SEO. With the help of SEO, Internet marketers can use all manner of strategies. You might take a "Content is King" approach while someone else prefers to simply "SEO the heck out of certain pages." Eventually you will find your groove and SEO techniques will start to become almost subconscious. Before you know it, the search engines will recognize your site as one of the best optimized ones on the playing field.