SEO Questions for Website Using Virtual Inventory - Help!

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Offline piyushaggarwalaTopic starter

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Friends,

Thanks for letting me join this forum. I'm new to e-commerce and SEO, and your help is greatly appreciated.

I have a series of (what I think are basic) questions that I need help answered.

I'm developing a B2B electronic components e-commerce website whereby I will be publishing a much larger electronic components' distributors stock. Technically, consider my site displaying my virtual inventory. I am using Prestashop as the platform and will be making backend API calls whenever a user searches for stock to display the product's MPN, descriptions, stock levels, datasheets, etc...

What makes my industry very complicated is that we have about 100,000 electronic components, and returned results can be even up to 1000 line items. Each electronic component is also based on a manufacturer's part number and a brief "technical" description. Moreover, customers who go to google typically search by MPN and/or another description.

In addition to the basics of improving my search pages title names, title tags, and URL names, I have a few questions if you can help.

1. I was thinking about having the most commonly searched MPNs at the bottom of my search page (so it can get indexed). If I add the MPN only there, Google indexes it, and a user finds my site, will they go to my "search page" or "search results page"?

2. How does Kayak or other aggregator sites handle this? They have the same situation as I do. I highly doubt they can write content for every airline and be found as a top ranked site on Google right?

3. Since my virtual content will only load after searching, if a user searches for the MPN in Google, will Google somehow notice that I am using an API to get that MPN and reward me for it? If no, then if any MPN is searched, there is absolutely no way I will ever get ranked. Heck - I believe that the big marketplace mall will get ranked higher than me because it's their content - not mine.

4. Since there are more than 100,000 electronic components, I can't API call all of them, save it to my database, and have it indexed. What do I do?

5. I can write blogs about my value adds: providing local gateway, local sales team in my territory, etc... but customers typically only search by MPN. They won't be typing in "local Thai electronic component distributors" in Google for example. They'll just type in "CLU048-1212C4-403M1A2 stock" or something. So what's the point of writing blogs if this won't work?

Thank you SO much for your help.


Offline mariajonas

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Re: SEO Questions for Website Using Virtual Inventory - Help!
« Reply #1 on: 04-18-2020, 01:06:30 »
First of all, don't you think that your stuff isn't basic? You also have Quora for prompt answers by diversified audience :)
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Offline Neel Patel

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Re: SEO Questions for Website Using Virtual Inventory - Help!
« Reply #2 on: 04-20-2020, 23:24:56 »
1. I was thinking about having the most commonly searched MPNs at the bottom of my search page (so it can get indexed). If I add the MPN only there, Google indexes it, and a user finds my site, will they go to my "search page" or "search results page"?

2. How does Kayak or other aggregator sites handle this? They have the same situation as I do. I highly doubt they can write content for every airline and be found as a top ranked site on Google right?

3. Since my virtual content will only load after searching, if a user searches for the MPN in Google, will Google somehow notice that I am using an API to get that MPN and reward me for it? If no, then if any MPN is searched, there is absolutely no way I will ever get ranked. Heck - I believe that the big marketplace mall will get ranked higher than me because it's their content - not mine.

4. Since there are more than 100,000 electronic components, I can't API call all of them, save it to my database, and have it indexed. What do I do?

5. I can write blogs about my value adds: providing local gateway, local sales team in my territory, etc... but customers typically only search by MPN. They won't be typing in "local Thai electronic component distributors" in Google for example. They'll just type in "CLU048-1212C4-403M1A2 stock" or something. So what's the point of writing blogs if this won't work?

1. If you are planning to add MPNs at the bottom of your search page, you can go for it.
But if you think that it will surely index the pages, it isn't sure. To index the pages and website, you can take the help of google search console.

2. Yes, Undoubtedly content plays an important role in SEO and link building. Writing SEO friendly articles with proper linking can help you to achieve a good SERP position.

3. Analyze competitors and understand how most of them are doing and try to follow them.

4. ask/consult an experienced web developer

5. Customers can reach you by any type of search query. Not only by "CLU048-1212C4-403M1A2 stock"!

Hope this helps!

Offline Neel Patel

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Re: SEO Questions for Website Using Virtual Inventory - Help!
« Reply #3 on: 04-27-2020, 22:46:35 »
@piyush,
waiting for your response!

 

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