SEO vs. PPC - Which Provides You the Better Value?

Author Topic: SEO vs. PPC - Which Provides You the Better Value?  (Read 1296 times)

Offline danielnashTopic starter

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The research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience. However, there's still a big decision to make - whether to use SEO or PPC to get in front of your target?

What are other people's experiences in this realm? Anyone think that PPC is the more value-driven choice than SEO? Let us know your thoughts! SEO vs. PPC - Which Provides You the Better Value?


Offline TomClarke

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #1 on: 06-25-2016, 01:33:28 »
PPC's true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC  campaign to be done correctly, it's usually best to hire a firm that can manage it full time.
However, when it comes to the long term lifeline of your internet marketing, the result is clear - SEO offers the better value in search marketing. You  won't rank 1 overnight, but SEO is more affordable  and the longterm benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing SEO.
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Offline ShreyaKoushik

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #2 on: 06-25-2016, 03:44:14 »
In my opinion, SEO provides a better result than PPC. SEO is an unpaid marketing technique & generate organic traffic towards your website.

Offline Kate Evans

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #3 on: 06-27-2016, 00:26:47 »
I think it will be interesting for you to read this informative blog http://www.newmediacampaigns.com/page/seo-vs-ppc---which-provides-you-the-better-value about a topic you are interested in. Read this article and you will find an answer to your question.

Offline RH-Calvin

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #4 on: 06-30-2016, 00:15:30 »
SEO provides better value as it helps to rank your website higher in search engines and generates good traffic. PPC is only a campaign to generate traffic through promotions.


Offline vishistsingh

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #5 on: 06-30-2016, 02:26:35 »
SEO provides great ROI than PPC as SEO is useful for both good traffic and for getting ranking where as ppc will get you only traffic.

Offline docksonpaul

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Re: SEO vs. PPC - Which Provides You the Better Value?
« Reply #6 on: 07-11-2016, 01:49:45 »
According to my opinion there are certainly times to use PPC - when you're first launching your company, it's a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn't have time to contribute to.
BUT when it comes to the long term lifeline of your internet marketing, the result is clear - SEO offers the better value in search marketing. You won't rank #1 overnight, but SEO is more affordable and the long term benefits have been proven.