What is a Google “Penalty”?

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Offline quansay

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Re: What is a Google “Penalty”?
« Reply #10 on: 02-26-2016, 10:22:21 »
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.


Offline phamthoa

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Re: What is a Google “Penalty”?
« Reply #11 on: 02-26-2016, 18:59:09 »
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Offline TomClarke

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Re: What is a Google “Penalty”?
« Reply #12 on: 08-15-2016, 02:42:10 »
Google owe their position as the world's top search engine (89% market share) to a history of delivering themost relevant and useful search results.
Their motivation to serve the best results is reflected in constant tweaking of the algorithm which controls which websites are prominently positioned, and which ones aren't.
The algorithm is highly sophisticated, with over 200 different ranking factors. In recent years algorithmic and manual penalties have been issued to websites who Google deem to have been partaking in manipulative practices. These penalties reduce the prominence of these sites in search results, sometimes removing them from the index altogether.
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