What do you know about the Florida update?

[lucky1]

Hello friends,

   I want to know that What do you know about the Florida update?

[Shikha Singh]

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

[TomClarke]

Florida update is one of the most significant updates to the Google Algorithm, millions of websites primarily from the e-commerce industry, ranking near the top positions for specific keywords came crashing down after this update, causing a major loss for their businesses. Some were affected to the extent, that they literally disappeared from the search results.
Google has already put a foot down against spam, through its' previous updates. But webmasters especially e-commerce webmasters had continued to exploit the algorithm by putting in keywords in the external links as anchor texts. This obviously manipulated the Page Rank and genuine websites lost out business and relevancy to "spammed" websites.

[SEO.Ninja]

Hi,
On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.