Search engine optimization is a process of optimizing your website according to the rules and guidance's of the search engines. It is the measure of how easily a web user is able to get access to your website. Studies say that most of the web users do not go beyond the first page results. There is a blind race to get on the top results of search engines. In the ever-changing world of search engines, it is vital to keep your search engine practices up to date if you want your online business to survive. SEO strategies that worked well two years before might not show the same performance now. Hence, with the passage of time, you need to update your strategies to get fruitful results for your business.
Below we have discussed several effective SEO tips for 2014:-
Go Responsive:- In this mobile friendly world, it is important to optimize your web design according to the mobile devices such as Smart phones, tablets etc. Statistics say, most of the traffic comes from mobile devices. In this highly competitive world, it is essential to get responsive web designs for your website, if you want to survive.
Content Quality:- "Content is still the king." Following this phrase may save in the year 2014. No matter how beautifully you designed your website, if it does not have the high quality, unique and SEO friendly content, users may leave your website. Hence, to grab the interest and attention of the potential web user, you should update fresh SEO friendly content regularly.
Say No to Flash:- Most of the web designers make excessive use of the flash, with an intend of attracting the users at the first sight. Well, this is no longer true. Use of flashy images and buttons gives an amateurish look and no longer attracts the visitors. Moreover, it also increases the loading time of the page which may irritate the user.
Optimize user experience:- You ultimately make a website for the users, and you need to make sure that users have a great experience on your website. Keep web design and navigation approach of the website as simple as you can. If it is difficult for the user to navigate, it may ruin his experience over your website. If there is no call to action or no contact information and is just not appealing to the users, they may not get the central idea behind your website.
Trends in SEO keep changing so make sure you update your knowledge and techniques according to the changing trends.