Something catchy information from Matt Cutts for Geo-location Technique

Started by seooutsourcingindia2012, 10-14-2013, 05:22:09

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Geo-location is something new for which most of webmasters are in confusion that is this accepted by Google or not. So, today we are here to discuss about this hot topic and to explore the exact fact about it in words of Matt Cutts.

What is Geo-location?


Geo-locating is the process under which content including, tweets, videos, Facebok status, blog posts and statuses are tagged with Global Positioning System (GPS) data. This data is nothing but street addresses or co-ordinates. So, end user will be treating based on their IP address
E.g. Use of French if looking for information then serve that used based on IP address with related page of French language for same.

According to Google's Distinguished Engineer Matt Cutts has explained accurately in which way Geo-location technique is free from penalty and in which way it comes under penalty.

When Geo-location is not consider as spam technique:

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This technique is not spam when you are using it to deliver content to the end user that based on its IP address. Means, you are delivering the same as you are delivering to Googlebot, so in this way this is totally fine. If any user for your web content is from German and you are delivering the webpage of your website made of German language then in this case it is absolute ethical way of using Geo-location and it is not considering as spam.

So, when you are not hiding and doing anything wrong that comes under penalty then you are definitely on safe side. As long as you handle Geo-location that way you will be fit you will not be hiding and you will be able to return nicely geo-located pages for Google and search engines then don't worry keep it up as you are on right way.

When Geo-location is consider as spam technique:

Whenever you are deliver the content to end user which is different from the content that you have delivered to Googlebot then in this case Geo-location is consider as spam technique. So, you are hiding something from Google and delivering to end-user which is not acceptable so by using Geo-location tactic in this way comes under the penalty.

Apps and its scenario:

Currently the Geo-location industry is growing; improvements are being motivated by many applications to get the exact output for same. Foursquare and Gowalla are leading apps for Geo-location. Moreover, social networks such as Facebook and tweeter are expected to be progressing out their own tailored Geo-location features for its 500 million users.

This application widely used in area like following:

•   Online gaming
•   Media
•   Health care
•   Banking

It is the fact that this tactic is used by webmaster for web sites to help determine the physical location of visitors. By knowing the right physical location of end-user you can really improve the promotion of the business in a lead generation way which ultimately take your business to profit graph.

So, this is the exact definite answer for your all queries concern to use of Geo-location tactic.


jacksonperezy

Great! It looks informative about Geo-location techniques. The conception of this post is extremely looking informative to understand the Geo location technique. Thanks for sharing such a unique info in this post.

more:

SEO geo-location techniques refer to strategies used to optimize a website's visibility in specific geographic locations. These techniques help businesses target local customers and improve their search engine rankings for location-based queries. Here are a few commonly used SEO geo-location techniques:

1. Local Keyword Optimization: Include location-specific keywords in your website content, meta tags, title tags, and URLs. This helps search engines understand the geographic relevance of your website.

2. Google My Business: Create and optimize your Google My Business listing. This helps your business appear in local search results and enables you to manage your business information, customer reviews, and photos.

3. Local Citations: Ensure that your business information (name, address, phone number) is consistent across all online directories, citation sites, and review platforms. This enhances your website's credibility and improves its local ranking.

4. Local Content Creation: Produce high-quality content tailored to local audiences. This can include blog posts, guides, or videos focused on local events, news, or resources.

5. Location-specific Landing Pages: Create dedicated landing pages for different locations you serve. Optimize these pages with relevant keywords to improve their visibility in search results.

6. Backlink Building: Acquire local backlinks from authoritative websites within your target location. These backlinks signal to search engines that your website is trusted and relevant for the local audience.

7. Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or TripAdvisor. Positive reviews not only boost your reputation but also improve your local search visibility.

8. Mobile Optimization: Since a growing number of users perform local searches on mobile devices, optimizing your website for mobile is crucial. Ensure your website is mobile-friendly and loads quickly on smartphones and tablets.

9. Schema Markup: Implement schema markup on your website to provide search engines with more context about your business, such as your address, phone number, business hours, and customer reviews. This helps improve your website's visibility in local search results.

10. Local Link Building: Build relationships with local businesses, organizations, and influencers to earn local backlinks. This can include collaboration on events, partnerships, or guest blogging opportunities.

11. Local Social Media Engagement: Engage with the local community on social media platforms like Facebook, Instagram, Twitter, or LinkedIn. Participate in local conversations, share relevant content, and respond to comments or messages from your audience.

12. Online Directories and Maps: Submit your business information to popular online directories and maps such as Yelp, Bing Places, Apple Maps, and Foursquare. This ensures accurate and consistent information across various platforms.

13. Google Maps Integration: Embed a Google Map of your business location on your website. It helps visitors easily find your physical address and enhances your local search visibility.

14. Local Language and Cultural Considerations: If your target audience speaks a different language or has cultural nuances, consider creating localized versions of your website or content to cater to their preferences.

15. Monitor Local SEO Performance: Regularly analyze your website's performance using tools like Google Analytics and Search Console. Pay close attention to local search metrics such as organic traffic from specific locations, keyword rankings, and user engagement.