Unique content for similar product pages...

Author Topic: Unique content for similar product pages...  (Read 1067 times)

Offline salb1845Topic starter

  • Trade Count: (0)
  • Newbie
  • *
  • Thank You 0
  • Posts: 1
  • Karma: 0
Unique content for similar product pages...
« on: 01-22-2014, 10:08:42 »
Unique content question:

Scenario: I'm building a site that sells my map prints and posters. Say I have a cool map style and it is available for each of the 50 states, and each state map gets its own page (50 unique pages).

Question: How unique does the description and titles of each state's page need to be from other states'?

Option 1:
"This ultra-sleek map of (state name) will look amazing on your wall and help you learn (state name) geography too!"....
The text would be repeated exactly the same on each of the 50 pages, but with the unique state name substituted in.

OR...

Option 2:
"This ultra-cool map of (state 1) will look spectacular..."
"This super-cool map of (state 2) will look great..."
"This super-sleek map of (state 3) will look incredible..."
(you get the point: each state's copy is slightly different)

Option 2 is a TON more work, and it won't enhance the customer experience.

From an SEO standpoint, will Option 2 actually help each of my pages be seen as "unique" and thus ranked higher?  Could Option 2 actually HURT my rankings because algorithms would think I'm trying to publish the same content over and over with slightly different words and phrases?

Any help would be, well, helpful!


Offline convergent

  • Seo pro
  • Trade Count: (0)
  • Full Member
  • ***
  • Thank You 98
  • Posts: 168
  • Karma: 8
  • Gender: Male
  • Free SEO help for forum members
    • SEO
Re: Unique content for similar product pages...
« Reply #1 on: 01-22-2014, 21:37:20 »
Unique content question:

Scenario: I'm building a site that sells my map prints and posters. Say I have a cool map style and it is available for each of the 50 states, and each state map gets its own page (50 unique pages).

Question: How unique does the description and titles of each state's page need to be from other states'?

Option 1:
"This ultra-sleek map of (state name) will look amazing on your wall and help you learn (state name) geography too!"....
The text would be repeated exactly the same on each of the 50 pages, but with the unique state name substituted in.

OR...

Option 2:
"This ultra-cool map of (state 1) will look spectacular..."
"This super-cool map of (state 2) will look great..."
"This super-sleek map of (state 3) will look incredible..."
(you get the point: each state's copy is slightly different)

Option 2 is a TON more work, and it won't enhance the customer experience.

From an SEO standpoint, will Option 2 actually help each of my pages be seen as "unique" and thus ranked higher?  Could Option 2 actually HURT my rankings because algorithms would think I'm trying to publish the same content over and over with slightly different words and phrases?

Any help would be, well, helpful!

Really in that case i will do one page for all map prints.
However you should find out first how competitive your keywords are. I see your basic keyword "buy map". It makes sense to do different pages for each map if a lot of exact keywords like "buy alaska map" exist. And in that case content should be rather different. Look any unique text analyzer tool.
Also you can just make task for a copywriter to make different texts - it's worth i think.

Glad if it will help

 

Related Topics