Is Keyword Based backlinks Still Matter?

[nick0201]

In the signature, it's a Digital Marketing company and you are looking for an expert's solution? you should provide the solution to us but a digital marketing company is asking for a solution! seems strange.

[Rattan11]

Yes, Of course.
The keyword with a hyperlink from any Niche website is always very Good. 

[ritesh3592]

Yes, it is still important for us to improve the ranking, but it is essential that you have optimized it properly because the over-optimized keyword leads to the penalties from the google to your website.